Football clubs are primarily for the fans. The fans will go and see their club because that is what they do, all their life. They want to see their team do well and will pay what it takes to go to matches. Instead of celebrating the loyalty of these fans the clubs rip them off, hoisting ticket prices, changing four versions of their expensive kit every season so the fans have something to buy each year and then use the money to play overinflated wages to their vastly overrated players. Yeah clubs are private businesses, but they are more than that, they are part of the infrastructure of the community, a part that commands unflinching support. The players and the clubs exploit that.