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The Nasty party run a vile, nasty advertising campaign trying to divide the public

(75 Posts)
ttosca Sun 16-Dec-12 23:21:49

The Conservatives brand the unemployed as 'shirkers'

The Conservative Party has adopted an aggressive set of campaign advertisements targeted at 60 constituencies contrasting "hard working families" and "people who don't work". This divisive advertising represents once again their attempt to label the unemployed as lazy 'benefit scroungers'. It also demonstrates how little they understand unemployment and poverty. The notion that there are 'hard working families' and 'people who don't work' assumes these groups exist as separate social groups. One result of recession is that hard working families are affected. Company failures, factory closures and lay-offs don't just impact on 'scroungers'. This is why the results of austerity are so devastating. It is indiscriminate in its effect. It is also why austerity doesn't work. It drives families, hard working families into poverty.

Unemployment is a key driver of poverty. Two-thirds of working age adults in families where one or more of the adults are unemployed are poor. Unemployment, particularly long term unemployment, grinds away devastatingly on families creating poor housing, poor diet and ill-health. It leads to a cycle of debt and targets for loan sharks. It leads to homelessness, eviction, repossession. It destroys lives. It leads to a loss of dignity and well being. This is why it is unethical of the government to target those most affected by austerity, brand them as work-shy scroungers and attempt to turn those better off against them. Mr Cameron once said 'we are all in this together'. Now the unemployed and those receiving benefits have become the government's scapegoats for the failure of their economic policies.

In the aftermath of the riots of August 2011, the Prime Minister said "this is a country of good people". Now it seems he is saying this is a country of 'good' and 'bad' people; the haves are 'good'; the have nots are 'bad'; 'strivers' and 'shirkers'. It is a disgraceful turnaround and he knows this is not true. It is cynical politics at its worst.

Heroine Mon 17-Dec-12 01:02:39

Also its a bit 'who should we be helping?

The people who don't need it, or the people who do?

i.e. those who haven't yet started a family because they can't afford to, who are sitting at home no matter what their skills are because the economy has shut them out, and who are literally just getting through the day in any way that stops their money running out, getting depressed and watching their skills fade as they do so and who are so fatigued and exhausted from society's contempt that they are slipping into psychosis'.

I vote the latter - its a better use of income than giving extra clothes or holiday money to a well-set-up crew who have large expenditure solely because they like ready meals and trips to macdonalds.

domesticgodless Mon 17-Dec-12 01:04:51

you're right though that Cameron too has played the hard-working family card with disgusting regularity.

I think the one thing we can all agree on is that they are vile and destructive beyond belief. Britain has become a dystopian place. I didn't see any rough sleepers amid the pound shops, loan shops and pawnshops on my local high street today but I suspect they all get aggressively moved on. This is why I think we are going to get suburban tent cities springing up.

Narked Mon 17-Dec-12 01:42:47

Some people don't want to work, they're happy to live on handouts. They have lots of children they can't afford because they know the state will support them. There's no incentive for people to marry and stay together. Many people don't work because they get more in benefits than they would working.

^ That sound familiar? It's the findings of a Royal Commission that led to the 1834 Poor Law Amendment Act that set up workhouses.

LaVolcan Mon 17-Dec-12 01:53:29

Much easier to convince those feeling the pinch that it's the fault of the poor and the poor that it's the fault of immigrants than to restructure tax legislation.

For a lot of people like my mother in law, that's what they understand. To be fair they may be hard working but badly paid, but read the Daily Mail which lead them to go on and on about immigrants and people who won't work whilst hardly knowing anyone in those categories. But CEOs of multinationals aren't the sort of people that they ever meet and the complexities of Corporation Tax avoidance are beyond them. The DM isn't going to offer any enlightenment here either.

LaVolcan Mon 17-Dec-12 01:55:26

Narked - you depress me sad - the workhouses lasted for almost 100 years. Perish the thought that we would be stuck with the current situation for that long.

Narked Mon 17-Dec-12 02:10:32

Sorry, but I've just seen an even more depressing article in the Guardian. The £500 benefits cap they're bringing in will hit parents caring for adult children. Even though this might result in those adults with SN needing residential care which would cost thousand and thousands a year more than it costs to support their parents in caring for them ATM. They know that the parents will do anything they can to avoid putting their DC into care so it will save them money.

Whilst at the same time ...

Narked Mon 17-Dec-12 02:24:59

One of the many reasons MN rocks is that it gives a much broader picture of life than most of us get in our own circle of family and friends. It works as a slayer of lazy assumptions and means that for every goading Daily Mail article about 'scroungers' having 3 holidays a year there's a MNer you remember posting about having no money to heat their home and damp on the walls. And you can't ignore them or regard them as 'other' because they know about Dragon Butter (don't google it) and you were laughing with them the other day about Things Your DC Have Said To Embarrass You In Public.

Demonising certain groups only works if you are isolated from each other.

LaVolcan Mon 17-Dec-12 02:38:36

Demonising certain groups only works if you are isolated from each other.

One thing which has changed significantly since the Thatcher years when heavy industry was destroyed, is the growth of social media, which means we are less isolated. Let's hope that can be used positively.

ThinkAboutItOnBoxingDay Mon 17-Dec-12 09:44:48

Is it me or is the use of the union flag a bit subliminal as well? Or at least, not subliminal as it is overt, but i feel as though it is intended to signify more than just 'uk government'? Or am i paranoid?

garlicbaubles Mon 17-Dec-12 14:13:39

Not paranoid, no. It will be deliberate.

ttosca Mon 17-Dec-12 14:25:13


Some people don't want to work, they're happy to live on handouts. They have lots of children they can't afford because they know the state will support them. There's no incentive for people to marry and stay together. Many people don't work because they get more in benefits than they would working.

That sound familiar? It's the findings of a Royal Commission that led to the 1834 Poor Law Amendment Act that set up workhouses.

Is that a quote? Do you have a source?

perceptionInaPearTree Mon 17-Dec-12 14:36:21

Their brand of politics is disgusting, but unfortunately there are a lot of people who are easily brainwashed and believe everything they read. Let's hope that by 2015 people still have the common sense not to give the Tories a majority.

LaVolcan Mon 17-Dec-12 14:50:42

The Tories didn't get a majority this time either.

It presents a problem: vote tactically which locally meant LibDem to keep the Tories out, and get a Tory government? (Although as it happened in my constituency the sitting LibDem MP got kicked out and replaced by a Tory.)

SaskiaRembrandtVampireHunter Mon 17-Dec-12 14:53:08

"I disagree. I think they're traditionalists. They'd like a return to the workhouse. They've already started to divide people into the 'deserving' and 'undeserving' poor. "

Quite ... many of the arguments they are using now are the same as those trotted out in the 19th century as a reason to replace the Poor Laws with workhouses.

SaskiaRembrandtVampireHunter Mon 17-Dec-12 14:56:48

Sorry Narked I see you've already made that point <<blush>> It's true though, they aren't doing anything new, simply trying to turn the clock back to a time when only lazy, immoral, undeserving people were poor.

NanaNina Mon 17-Dec-12 16:09:36

It's gratifying to see so many MNs who feel as I do. The thing that is so frutstrating is that we seem impotent to do anything about it. I have to mute the TV when Osoborne is on and cover my face, they are just a pile of shite - Gove now wants every child to have a "military" style of education whatever that means. They do know exactly what they are doing - they simply DON'T CARE. I feel quite anxious about the future, not particularly for myself and partner as we were lucky enough to retire on public sector pensions.

Howeve I worry for our kids, your kids, and everybody who is caught up in this evil trap. The govt is "pulling the rug" from people every whichway - not just with the HB caps that are coming in in April next year, meaning many people won't be able to afford their home anymore. The LHAs ar alredy buyin up cheap property in the North and the South coast, and the social cleansing of London is going on right now and has been for some months. There were tales of people living in huge houses in central London and getting £1000 plus in HB. It turned out there were just 5 families in this category and they will now be in some run down flat or house in a town where there is no employment and they are miles from family and friends.

There is also this WCT which is a complete charade. There was a programme on TV recently where a GP (who was a Labour councillor) put himself forward to assess people on the WCT and he was attending a "training session" with a secret camera. The female leader from ATOS started by saying the test was evil, and that they must just follow the questions and award marks or not. Everytime the GP intervened with a medical question, she just shut him up and said "you have to follow the questionnaire and nothing else.

Worse was to come - apparently 40% of people are successful in their appeal and their IB should be restored. However a few weeks later these people were called in again by the DWP to be re-assessed and guess what - YEP you've got it, they were found "fit for work" and Grayling came on saying that maybe there should be a longer time before people were called back in, but "we can't leave these people stranded in their own homes with no hope of work." The bloody hypocrisy.............!!

We have no history of revolution in this country and in countries where that happens it usually ends up in a dictatorship of some kind. I just hope to god Ed Milliband can get a bit more "fire in his belly"- he's too nice and of course inexperienced, and it has to be said that the Labour party is not really a socilaist party any more. A lot of the privatisation was started by Labour. The lib dems make me sick, they are enjoying some power and are fordsaking all their principles. Milliband seems that he is only fighting the tories on the issue of the 1% rise in benefits over the next 3 years.....when there is SO much that needs fighting against.

Revolution anyone???

2old2beamum Mon 17-Dec-12 17:24:15

NanaNina count me in

Bloody bastards angry very

JakeBullet Mon 17-Dec-12 17:33:35

These ads are hideous. I am currently a Carer after 30 years of full employment and yet I feel embarrassed when I have to say I am in benefits because I feel judged sad .

I am on regular medication and have a NHS exemption card as I dont have an income....I feel embarrassed as I hand it over.

these ads are lazy and ppushing to a stereotype ....I fear for the future.

Darkesteyes Mon 17-Dec-12 17:44:21

These ads are fucking shameful. Disgusting.
And the frightning thing is that some people DO believe them.
I am a carer too and i have a neighbour who makes snide comments every time i see her, usually in the supermarket.
Snide comments of hers i can remember. "IM working with the emphasis on the IM.
"Well in my case i have a job"
And the latest one. "Spending all your money then?" which was the latest one shouted across Tesco.
If im ever unlucky enough to be burgled i will be informing the police that she is a suspect because she seems to think that i have a lot more than i do.

LaVolcan Mon 17-Dec-12 18:09:15

I can absolutely go along with that Darkesteyes - a disabled friend says that she regularly gets called a scrounger when people see her hobbling around. What they don't know is that she holds down a well-paid professional job and doesn't take a penny in benefits.

NanaNina Mon 17-Dec-12 18:27:14

Hi DE I would confront your neighbour about her bloody awful comments - why should she get away with it..........grrrr......grrrr and grrr again! Something like "I'm wondering why you seem to think I am not working, when I am actually as I'm a carer, so would be nice if you stopped making your comments" (that's the polite version) the other one is "Shut the fuck up!"

Cozy9 Mon 17-Dec-12 21:55:13

What do all of you expect Labour to do differently if they get in in 2015?

Darkesteyes Mon 17-Dec-12 22:45:50

Absolutely FUCK ALL. The Labour Party died when John Smith did.
But the Tories are still worse.

NanaNina Mon 17-Dec-12 23:06:38

I agree DE the Labour Party did die when John Smith died in 1994. Blair's new Labour was a big let down, ( we really did believe it was the beginning of a new dawn) ok he did some good things like "SureStart" but there was the Iraq war and the start of privatisation though it was slipped in quietly and I don't think a lot of us noticed. Brown was a travesty for top job. He is an academic and not a "front man" at all although he was beset with problems right from the beginning. He became very unpopular and I think he should have been replaced before the General Election.

So what do we expect if Labour win the next election...........I am realistic enough to know that capitalism will continue, this is the system in which we live, but maybe with Labour it will be "better managed" capitalism and they wil not be so ruthless with waging war on the poor. It has to be remembered that Ed Milliband (whose parents were Marxists) is a millionaire and no more in touch with ordinary people than Cameron and Osborne et al. EM made a lot of his comprehensive education, but the school was in a very upmarket area of London, and then of course he went to Oxford, although of course that is a dman sight better than Eton and the Bullingdon Club.

I would hope that the Labour party would have more compassion for the most disadvantaged people in our society, although he has been incredibly quiet thus far, about the privatisation agenda forging ever onwards, the selling off of the NHS, and many public services. He has only just seemed tohave found his feet and managed to stand up to Cameron at question time. Ed Balls too, I thought he would make mincemeat of Osborne, but he has been deathly quiet too, and then of course he made that gaff about the deficit, rising or falling and of course the tories loved that.

A Labour govt would be the better of 2 evils.

Cozy9 Mon 17-Dec-12 23:10:47

People are just going to moan whoever is in power.

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