People should just vote with their wallets and not buy it. Was it the Sun who lost most of Merseyside when it reported that people were icking the pockets of Hillsborough victims? They really suffered from the downturn in sales after that.
Like all companies, News International are mostly concerned with their share price. They need circulation because higher circulation means more advertising revenue and more revenue means more profit. If we stop buying the newspapers and if advertisers are persuaded to go elsewhere that's about as much damage as can be inflicted.
Don't think anything's going to get the NOTW circulation back up this weekend, really. If they've any sense they'll print a one page flyer saying 'sorry' and keep their heads down.
I don't buy or read the news of the world but I shop in a supermarket that sells it, I drink coffee in a coffee shop that provides it ... I have emialed Waitrose and my local store manager to ask them to consider not sellin git this weekend, and have spoken to the manager in my local Costa coffee and asked her not to buy it with the other Sunday papers. If every other person who feels strongly about this spoke to Tesco, Asda, Sainsburys, Starbucks, Care Nero, the barber, the hairdresser, the pub anywhere where they sell or buy it and siad that as a regular customer they would prefer them not to sell/provide it people would start to listen.