Well I just wipe it with a cloth/cleaning sponge or a flannel (flannel goes in a hot wash after). I sometimes don't wipe but give it a rinse with the shower head. To make the taps shine between proper cleans I buff with lop roll/towel about to go in wash.
I squirt with dilute vinegar before my shower (which is over the bath) and then wipe around with a cloth afterwards. I agree with PP about drying off with a towel too. I think drying and removing any standing water is the thing that beats unsightly lime scale and mould.