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Va Va Voom should this advert be banned for being too sexy

(43 Posts)
perrymanku Fri 19-Jul-13 12:03:33

I was just browsing the Unipart Car Care Centres Facebook page and came across this post. I don't think this ad should be banned. I think it is very clever how the advert has been created. There is far worse being used in advertising that shouldn't be.

My husband loved the advert. I think in this day and age, people are more tolerant of all this.

Would love to hear what you think. it is the pinned post

TheOrchardKeeper Fri 19-Jul-13 19:37:13

yes grin

RippingYarns Fri 19-Jul-13 14:09:20

aye, ones that spend equal amounts of time dragging backwards along the floor or down his their own pants, Orchard?

TheOrchardKeeper Fri 19-Jul-13 14:06:19

Big hairy hands?

BigHands Fri 19-Jul-13 13:50:32

They do have great tits though.

TheOrchardKeeper Fri 19-Jul-13 13:40:44

Is Jags Manku your H op ? If so.... biscuit

PatriciaHolm Fri 19-Jul-13 13:35:35

It hasn't been banned for being "too sexy". It's been banned because the "ad objectified the dancers by portraying them as sexual objects"; for too many closeups of breasts/bottoms with heads obscured - focusing purely on the anatomy, dehumanising the dancers into purely sexual objects and not women. They also objected to the gyrating and approaching the car/driver. Very different to "too sexy". It's entirely possible for something to be very sexy without objectifying the participants.

The Ronaldo one doesn't do that; it's relying on you thinking how good he looks in jeans. The other one is more borderline; but if you are advertising pants you have to expect pictures of people in pants. Advertising cars does not require close ups of women jiggling their breasts.

TheOrchardKeeper Fri 19-Jul-13 13:31:45

this is the male version

Still not a fan but it does have a different, jokier feel.

France has a lot going for it. You'd think they could come up with something a little more original than pecs/tits, baguettes/roses grin

EatYourCrusts Fri 19-Jul-13 13:25:59

There is, in fact, a version of the advert with topless men, but they're sort of showing off and messing about. It's got a subtly different feel.

RoooneyMara Fri 19-Jul-13 13:20:54

what is your actual point, OP? Or are you not sure?

Thisisaeuphemism Fri 19-Jul-13 13:19:43

Is that your example of far worse being used in advertising that shouldn't be?

RippingYarns Fri 19-Jul-13 13:19:40

i haven't watched the ad, have no interest in it

what am interested in is the theory that you have to sell things to men via their dicks hmm

TheOrchardKeeper Fri 19-Jul-13 13:17:57

^ like people have been saying, tit for tat doesn't make it ok. There are lots of ads that are a tad too full on with the objectification of men and women that could do with being questioned. This was just one of them.

TheOrchardKeeper Fri 19-Jul-13 13:16:30

Agree that it was actually a cute concept...until they got those women out grin

TheOrchardKeeper Fri 19-Jul-13 13:15:21

Using the 'well lots of women do it so...' argument doesn't mean it's ok.

Entitled to believe it, sure, but I wouldn't say that it makes it ok.

IThinkOfHappyWhenIThinkOfYou Fri 19-Jul-13 13:15:12

When I said my friend wasn't impressed with the stripper I meant she wasn't impressed with the concept, not the poor bloke blush. Just realised how awful that sounded.

HandMini Fri 19-Jul-13 13:14:54

Oh crickey, that is bloody awful, that advert. The saddest thing is that without the tits-out dancers, it would have been quite a cute concept, ie, just the French scene unfolding, but just descends into everything that's wrong with advertising. The poor test driving blokes had the good grace to look a bit uncomfortable with the tit-onslaught.

perrymanku Fri 19-Jul-13 13:14:47

How is that ad any different to these:

Thisisaeuphemism Fri 19-Jul-13 13:13:51

My mates wouldn't dream of booking me a stripper. They know I'm far too feministic. It is way beyond my wildest imaginings.

I'm also intrigued with what you wrote in your original post: "There is far worse being used in advertising that shouldn't be." Can you tell us more about that?

IThinkOfHappyWhenIThinkOfYou Fri 19-Jul-13 13:12:28

I've never 'walked out in disgust' at a hen party stripper but I have 'quietly left the room' twice. One was a very close friend's hen party (who wasn't impressed with the stripper) and another was my SIL (who loves strippers but is not what you'd call a deep thinker).

I also don't drink diet coke and it's only partly because I can't stand artificial sweeteners.

SoupDragon Fri 19-Jul-13 13:11:49

Like I said you weren't "just" browsing it.

Regardless, what are these "far worse things" being used in advertising?

TheOrchardKeeper Fri 19-Jul-13 13:11:41

using a bloke's body for entertainment is no less seedy than men doing it to women.

perrymanku Fri 19-Jul-13 13:08:20

Soupdragon I came across it before my other half commented, in fact I suggested he take a look at the ad

@TheOrchardKeeper eyecandy is eyecandy......

@Thisisaeuphemism let me ask you if your best mate booked you a stripper for a hen do/birthday or another occasion would you not see the funny side? OR would you be feministic and walk out in disgust

IThinkOfHappyWhenIThinkOfYou Fri 19-Jul-13 13:07:31

It wasn't banned for being too sexy. It was banned for being hideously sexist. It was using women's tits to sell cars ffs! It's 2013!

TheOrchardKeeper Fri 19-Jul-13 13:07:05

I forgot casual objectification was funny. Hold on whilst I try and fake a laugh grin

SoupDragon Fri 19-Jul-13 13:05:07

Actually, this thread reminds me of one I've wanted to start about the ad for a local tyre garage near me...

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