Cosmetic surgery adverts in a baby magazine!

[Inrockuptible]

My friend showed me a copy of Practical Parenting from a couple of months ago that had a horrific advert in it.
It had a picture of a baby, no more than 6 months old with slightly sticky out ears and the text underneath it read somethng like 'solve these problems before it is too late' and mentioned bullying in schools.
I was sickened , I think this is horrendous advertising for something that shouldn't be allowed, and I cannot believe a parenting magazine would accept money to promote such things.
It puts this petty lunchables advertisment on mumsnet arguement into persepective SURELY!?

[donnie]

that really is despicable. Can you report it to the Advertising standards authority? I know I would, and I would lobby the magazine as well.