Well I don't seem to be able to find a cheaper one with the right connectors.
Not sure if I'm not looking in the right place or if there's no such thing.
I did read when the new ipads came out that Apple had done something to the charging port so non Apple chipped leads wouldn't work. Not sure if that's true or not but it seems odd there's no non-Apple products on the market. Or if there are why can't I find them?
I had an Amazon own brand one to connect my iPad to RCA sockets in my ancient telly. It worked very well though not all apps permit you to view on a TV. The iPad knows you are doing it. I think Netflix was OK, but not Lovefilm, but this is some time ago now.