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Why does my DD have unconditional offer from uni ?

(5 Posts)
mumma24 Thu 23-Jan-14 20:58:02

Great news, got 4 conditional offers and one unconditional to study marketing/ advertising

Puzzled why she has been offered unconditional, she is currently doing Business btec national and A level art, and on target to get excellent results,

UnexpectedItemInShaggingArea Thu 23-Jan-14 21:01:10

Some unis are worried they won't recruit enough students so are giving out unconditional offers in the hope of buying loyalty.

It's a self defeating strategy as you can see.

CareersDragon Fri 24-Jan-14 14:06:55

It's a growing phenomenon - Unis trying to attract the best students. See:

rightsaidfrederick Mon 27-Jan-14 10:22:05

It's essentially unis trying to improve their 'conversion rate' - that is, the proportion of people who get an offer that actually go and do the degree course.

It's a marketing tactic, and she shouldn't let it change her decision making process. If this uni was always going to be her firm / insurance, then fine, but otherwise ignore it.

sashh Mon 27-Jan-14 10:59:16

BTEC is all course work so someone consistently getting distinctions is unlikely to drop to a pass towards the end.

By this time of year she should have about 12-15 units under her belt.

But agree it shouldn't influence her choice.

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