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Social media (specifically Twitter) strategy

(6 Posts)
RockinInAFreeWorld Tue 07-Feb-17 11:33:07

Anyone willing to share their top tips for writing a social media (specifically Twitter) strategy/headings or template to write a strategy under?

So far i’ve come up with:

1.How Twitter differs to Instagram, Pintrest - not just broadcasting your content but tapping into opportunities for conversation
2.Planning ahead – scheduling Tweets ahead of time so there’s never a stagnant period
3.Avoid just RTing links, add a line of your own insight to spark conversation
4.Space out Tweets to improve visibility
5.Don’t be afraid to recycle content
6.If you’re worried about something being controversial – don’t tweet it
7.Remember the internet is forever
8.Use relevant hashtags
9.Use a variety of media
10.Analyse metrics
11.Audit and learn from results of audit

Possibly this is a mix of strategy and tips i’ve laid out?? Can they all come under a ‘strategy’?


Shukinskaya Tue 07-Feb-17 17:08:07

Is it for a client OP? If it was me I would get their short and long term goals and then use the above to tailor the strategy to the goals.

tiredofhavingtothinkofnewnames Tue 07-Feb-17 19:03:03

Is it for a school project?

justatoe1 Tue 07-Feb-17 23:22:11

Building relationships & influencer marketing are the most important strategy for Twitter, otherwise it's just mud flinging.

Fourbyfour Sat 18-Feb-17 23:11:46

I wouldn't say that's a strategy at all, just basic tips for making the most of a social media presence. A strategy needs to be uniquely designed based on aims and objectives, and each step measurable. Think SMART goals.

GrumpyOldBag Sun 19-Feb-17 17:31:55

Start with business objectives.

End with measuring successful outcomes.

You also need to include building a relevant follower base & identifying and interacting with key influencers.

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