E-news - do I allude to my 'break'?(4 Posts)
Looking for opinions if I may.
I started writing an monthly e-news about 2 years ago. It was a way of disciplining myself to write blog posts, as 4 of them would be used in the e-news.
It worked really well until I fell pregnant with DC2 and felt rough for 9 months! During this time I failed to send it out a couple of times. My last e-news was in May last year.
I am now back working and need to start it up again. I am not sure if I should allude to my break? I am not massively comfortable mentioning mat leave. Even as a freelancer I feel some people have switched off when I mentioned the pregnancy etc.
I didn't mention anything before I stopped work just in case something went wrong, it would bad enough telling people you know etc
I have had it redesigned a little so I could just say "The new look Margo e-news" and leave it at that?
Being realistic I doubt my c500 mailing list will have really noticed I have disappeared for a bit, so maybe I just ignore the gap and carry on as normal.
Personally, I'd mention it ("back after maternity break and raring to go" type of thing - but it depends on what industry you're in. I think people like to see the human behind the newsletter - and if I read something like what I typed earlier, I'd think 'oh how lovely THAT's why she's been quiet....."
Just a thought!
Hmmm I know why it's a tricky one as it's the blurring of home and work, isn't it?
For me, I'd say it depends on the type of feel, tone and content to the e-news you put out. If it's quite personal with a warm, friendly, informal tone, absolutely I would mention it in the same way Perma suggests - quite jaunty and positive with a real go-go-go vibe. But, if it's not so personal and more formal or corporate, I'd be tempted to either gloss over the gap and just relaunch it with a new design, or say that you had to take a break from it to concentrate on other, more time-sensitive projects. They don't need to know that the projects involved puree, nappies and sniffing your little one's hair, do they?
Hope that helps?
Thanks both for your thoughts. I do think I need to make it a bit more personal. A wise MNtter on here said to me it didn't have enough 'Margoness' when she looked at it for me, so maybe this could be the start!
I myself like the more personal emails that I read. I think I am worrying unnecessarily about exposing the fact I
have uterus have had another baby!!
Thanks again, it helps to have somebody to bounce ideas off/ask opinions.
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