wholemeal from the supermarket does go off very quickly - I have had dud flour from supermaket and took it back and got refund.
It may be has been around far to long.
I got a local milled flour as it is far cheaper than using supermakert flour. I googled for local flour and am lucky there is one 4 miles away and he delivers - 8.50 for a 12kg bag. It is worth searching
Another fab tip thank you lily and travel I will definately try the vit c and baking a whole meal rapid load. I suspect it is the flour as god knows how long some of its been sitting around in the shop. I'm also determined to order good quality flour online now too as that would probably be far fresher and far better.
It can't be the bread maker itself could it? Not if the rest works fine?