Just taken receipt of my latest Ocado delivery and found my 'seasonal' apples are New Zealand braeburns... I was disappointed (would have liked some lovely discoveries or similar) but not overly surprised. I'm not planning to go all trades descriptions on them but if someone's selling seasonal produce shouldn't they really be working to UK seasons? Or am I missing something?
Well FWIW this was their reply. Stated the obvious without really addressing my query but at least I know I can carry on ordering their 'seasonal' apples for the next few months. (I ended up getting a refund on the braeburns anyway as half the apples were blemished - I doubt a lengthy period travelling halfway round the world in a deep-freeze helped with that.)
"Thank you for your e-mail.
Further to your query I would like to advise you that our Trading department has spoken to our supplier and they have advised that the British apple season has just started. We will be supplying British Apples commencing this week.
I know, and although I always have half an eye on food miles I don't get too hung up about them. But when you're buying something that is so linked to 'seasonality' (like apples or asparagus or what have you) it's a bit galling to buy something that should be in season and instead receive a well travelled but less tasty alternative!