It is shown during coverage of horse-racing on Channel 4 so I am registering a complaint with Channel 4 too here.
The advert is, imo, horribly sexist and insulting to women.
I know that not everyone is a fan of horse-racing but there are some fantastic female jockeys out there such as Cathy Gannon, Nina Carberry, Katie Walsh, Amy Ryan, Hayley Turner, Laura Pike and many others who have a hard enough time as it is being taken seriously in their chosen profession in what can be a hugely misogynistic arena, without bilge such as the above being broadcast on a major tv channel.
Thanks in advance to anyone who feels like taking 5 mins out to protest.
It's a really horrible advert, and I'll join you in making a complaint.
Don't think that the ASA will care though - the response to the hundreds of complaints about those awful asda and Morrisons Christmas ads last year was that they were ok as they reflected reality for most people. So anything goes if it reflects reality apparently (or is that just when it's detrimental to women...?)