Very interesting thread here:
"I've been listing a new book which retails at £39.00 and which I obtain 10 copies of a time at £18.88 each post free direct from the wholesaler. Recently a competitor who is a respected book seller, one of the Amazon companies , started undercutting me by 1p, no matter what price I put down within about 15 minutes they were 1p cheaper. When I put my price up, similarly they raised their price to 1p under mine.
Last Thursday I had some spare time on my hands and decided to play a silly and dangerous game. I reduced my price in stages by £5.00 each time and sure enough they reduced theirs. When my price was down to £6.00, theirs was £5.99 ! It appeared that they had not set any bottom limit on how low they would go as we were by now both listing at far lower than the very best trade price. Luckily for me nobody had tried to buy my stock so last I thought I would have one last go and at 14.50 put my price down to 2p. All of this price reducing had taken place over a 5 hour period and I had temporarily disabled the expedited delivery and overseas delivery options. At 15.10 their price was 1p. I immediately raised my price to the normal £36.20 each and at 15.17 I placed an order for the 8 copies they had listed at a total cost to me of £22.48. The funds were taken out of my account within about an hour and I received the despatched e mail from Amazon.
I then waited for the inevitable cancelled order by the seller but nothing happened.
Within the last 20 minutes I've had a delivery from My Hermes of the eight books that I ordered, impeccably wrapped, all in perfect condition at a saving to me of £128.56 plus postage of what I would normally pay. Inside the package there is no delivery note but a handwritten note on a sheet of headed paper saying ''Thank you for pointing out our pricing error''.
Now I feel guilty about what I've done and am considering offering them their books back so long as they pay for the postage ! Thoughts please."
sellercentral.amazon.co.uk/forums/message.jspa?messageID=1194821&tag=mumsnet&ascsubtag=mnforum-21
Dirty games!