I write content marketing for a business, and a colleague publishes my work. She changes the content before it goes live. It is great to have a fresh set of eyes to pick up typos etc. She's re-written an entire post, changed an introduction, changed a conclusion, changed a headline, changed wording when it's really down to preference. The precise topic that I planned is all muddled.
I have marketing goals so I need to create messages that are useful to specific audiences. She takes out product benefits. I explain why the phrases are important, and she ignores my requests. I've had to chase her for a few days to put the phrase back in. The campaign goes live without the changes. It's very frustrating. I've explained my concerns to her and our manager. And it hasn't made a difference to date.
What would other people do?
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Frustrated with colleague changing my work
29 replies
Wenchaboo · 23/08/2018 04:26
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