So im making a card to offer my services.. & I need help what to put on it. ( the basics obv! phone number etc) but what else? Dont want to write too much as it needs to catch parents eyes when its on the door mat.
True, but go around to your local sure start clinic, the health visitors, local nurseries and preschools and ask if you can leave some there. At least then you know you are targeting parents who might need babysitting services.
I assume you advertise in the local shops (that's where I've always found my babysitters)? As a mum looking for a babysitter my main concern is safety & well-being of my child (as opposed to day care where I want that PLUS a happy environment, loving, nurturing etc ) so I'd focus on experience & professionalism & put something like:
Babysitting Service Mature, experienced & qualified nanny available now for casual or regular babysitting. £xph - £xph. CRB checked & excellent references available. 'your first name' on 07..... / email@email
With advertising, Less is More. You want to entice people to contact you. So stick to putting as little as you can, while providing potential customers with a reason to contact you.
However, I found this method worked 15-20 years ago. I haven't found it to work for me over the last 3-5 years. So something has changed... but I can't work out exactly what it is. Maybe it's that these postcard adverts look just too professional these days.
Back in the old days, I used to print little slips of paper on a dot-matrix printer. They were cheap and cheerfull. Maybe parents are expecting something very basic and not professionally printed.
I expect that a lot of things through the door these days get dumped without even being read.
Better to spend your money advertising in the NCT newsletter... I just have. I think it's £18 for a half page and you know it's DEFINITELY going to your target audience, AND it's going to be read by everybody in your local NCT (hundreds!) as opposed to printing 500 cards most of which may just be chucked in the bin.
Print out your own little flyers for free. Advertising on the supermarket noticeboards is generally free,or incredibly cheap, so try those. Sainsburys keep theirs up for two weeks so keep going back and renewing it. Target the more affluent areas. Contact local activity groups, baby massage, music groups etc, ask if they want to do a leaflet swap - you take theirs and they take yours.
The thing that may be off-putting about professional cards is they may make parents assume you are expensive!
Get a free website up and running and link to it on your ad so people can go there for more info if need be.