The patron of the school is The Licensed Victualler's Association - yes booze people. Different parts of the school are named after different companies and brands - for example, the Guiness Theatre. Because the school has such a wealthy patron, its facilities are excellent and the fees are relatively low.
(Ameriscot) Start them young! I remember the furore in the press a few years back whether university departments should accept money from big donors and change their names to include that of the donor. I think it was considered a big no-no.