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Marketing 101

(8 Posts)
WhatCassandraSaw Tue 12-Feb-13 14:42:18

I need help with marketing.

I have created an educational software game which I now want to promote.

But I'm a computer programmer and know nothing about marketing.

Can anyone tell me who can help me? I.e. what kind of person or company can help me?

I kind of know who I want to tell about the game, I certainly know who my target market is, but I need help with wording emails and things like that.

I want to discuss with someone things like should I promote it via email or via fliers or face to face? What would I put on a flyer? How would I word a cold calling email?

So, what kind of a person do I need to help me?

Tee2072 Tue 12-Feb-13 14:46:53

You need a PR company.

WhatCassandraSaw Tue 12-Feb-13 14:52:27

Ahhhh. Thanks

Any idea how I'd find a small enough PR company that I would be able to afford them?

The game is very specialised and does not need 'mass marketing'. It needs very targeted marketing.

MSP1 Tue 12-Feb-13 16:31:14

If it's very specialised can you work out who would be most likely to be interested and where these people hang-out on-line? Maybe you can do a viral marketing campaign yourself without flyers etc??

WhatCassandraSaw Tue 12-Feb-13 16:35:20

I think online promotion is going to be best. It'll certainly be cheapest and most targeted.

But I need help with wording it.

And all the little stuff around trying to market it online.

It's not the kind of thing everyone's going to want. It's quite niche.

FriendlyLadybird Tue 12-Feb-13 22:36:52

I think you need a marketing consultant who can help you with marketing plan. PR can then be part of that plan.

Feel free to message me and I can point you in the direction of some marketing/PR advice.

joshandjamie Fri 15-Feb-13 09:42:34

try Michelle at Peekaboo Communications - she could help. PR company specialising in products aimed at children/parents which is what it sounds like your product will be

k4mi Sat 09-Mar-13 23:20:43

Hi whatcassandrasaw,

I'm not sure if you're still looking for some help/advice but if so feel free to get in touch. I'm a freelance marketing consultant who can put together a strategy for you including advertising, digital and pr targeted to your specific audience. I work very closely with an online specialist also who can organise a viral campaign if that's right for you. I regularly work with small companies to help them with their marketing as well as larger organisations/clients and have covered several sectors and audiences.

If you still need help let me know.



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