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Get advice and support with infant feeding from other users here.

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Get advice and support with infant feeding from other users here.

Infant feeding

Tesco break the WHO code

26 replies

TAFKAtheUrbanDryad · 15/09/2009 21:45

See here for details.

And of every one of these threads someone comes on and says, "But why shouldn't I get clubcard points on formula?" or, "I don't know anyone who would stop bf-ing because they might get clubcard points." The point is, it's against Code for a reason. Formula milk should not be something which has extra incentives added to it, anymore than Nestle should sponsor nurses in the Phillipines, or Bounty hand out mini pots of Sudocrem.

Please do complain to Tesco and to Trading Standards. It's insane that Tesco have done this, when they must know full well what the marketing code for infant formula is.

OP posts:

Report

tiktok · 15/09/2009 22:13

Not just the WHO code, UD, but the UK law.

This is important. Lots of people don't care about the WHO code and I imagine Tesco don't either, but they do care about the law in this country.

CharCharGabor · 15/09/2009 22:17

Fucking hell, that's appalling! As a massive company they obviously have a legal team, so I doubt they could do that by accident. So blatant

Rindercella · 15/09/2009 22:17

They don't offer reward points on cigarette sales do they, for precisely the reason you state. I am therefore sure that Tesco absolutely know the law around formula.

Hmmm I wonder what reason they had for knowingly breaking the law?

CharCharGabor · 15/09/2009 22:19

And by doubt, I obviously mean know

weegiemum · 15/09/2009 22:20

Have just emailed and complained.

I hate this!

TAFKAtheUrbanDryad · 15/09/2009 22:22

Rindercella - I wasn't going to say that about the cigarettes, because someone always comes on and says, "And now you're comparing infant formula to cigarettes!"

OP posts:

CMOTdibbler · 15/09/2009 22:23

When I reported Waitrose for contravening the law on promotion, the local Trading Standards office was there in two days, and got the office for head office round within the week - so they do take it seriously

comewhinewithme · 15/09/2009 22:30

Bit off topic but I ordered a pack of own brand nappies today for dd (3 months) and it has a massive photo of a tiny baby been bottle fed ....WHY? Why do they need to show a baby feeding at all on nappies .

Will be complaining about the formula promotion in the morning TAFKA .

Rindercella · 15/09/2009 22:30

UrbanDryad

comewhinewithme · 15/09/2009 22:31

Sorry for crappy typos in post am overtired but you know what I mean I hope .

florence2511 · 15/09/2009 22:33

Bloody hell. So bloody what.

what a fuss

Who cares. I don't. And I am pro bf, but not anti ff as I myself ff DD because of various reasons. Not that I need to justify myself I add.

CharCharGabor · 15/09/2009 22:37

Have complained to ASA but got too confused when looking for where to complain to Trading Standards so after much clicking I have given up Will try again in the morning.

florence - I'm not anti ff either. It's not about being pro or anti, it's illegal.

TAFKAtheUrbanDryad · 15/09/2009 22:37

CWWM - it's all about creating an image, i think. So you show a baby being fed (breast or bottle) and it's shorthand for nurturing, comfort, and general fluffiness. The Tory party got into trouble for using a bottle fed baby on their adverts, for the same reasons!

OP posts:

TAFKAtheUrbanDryad · 15/09/2009 22:39

Oooh, 10 posts in. Whaddya reckon, that's got to be a record!!

OP posts:

CharCharGabor · 15/09/2009 22:39

And also - who cares? Well, the people who formulated and passed the laws obviously do.

CharCharGabor · 15/09/2009 22:41

lol UD

tiktok · 15/09/2009 22:49

florence - it's not about being anti-ff.

The law is there for two reasons

* to protect breastfeeding (which can be, socially, quite fragile, and which has no mega-global-business to support it)

* to ensure that mothers who use formula for whatever reason choose their brands based on their babies' specific health needs, in discussion with their HCPs if they wish, and not based on this week's special offer

TAFKAtheUrbanDryad · 15/09/2009 22:52

I heart tiktok. You're so much more patient than me. This is why you're the BFC and I'm, erm, not.

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tiktok · 15/09/2009 23:00

I'm not patient.

I sighed

twirlymum · 15/09/2009 23:07

What's the deal with sudocrem?

elkiedee · 16/09/2009 00:20

I think it was Tesco a while ago who put out a parent and baby leaflet with a page of things for mum which were mostly breastpumps and associated kit. This was before ds2 was born and I ff DS1 from early on (not by choice) and I still thought, how is this stuff for me?

addictedtomn · 16/09/2009 00:25

but dont boots and sainsburys do the same thing?

i'm not saying i dont agree with you btw

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ilovemydogandmrobama · 16/09/2009 00:35

Think the message needs to be clear. No Clubcard points on formula as this is an incentive.

I don't get any clubcard points on DS formula which is prescription at the Tesco pharmacy.

TAFKAtheUrbanDryad · 16/09/2009 07:28

No, you don't get Advantage or Nectar points on formula. And shouldn't, either, because - as tiktok says - tis illegal.

OP posts:

dawntigga · 16/09/2009 21:43

bookmark

TiredAndFinallyGoingToBedTiggaxx

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