They've sent me a draft of the report, I guess you have to have complained to be sent one. I think they missed the point in the way that they summarised the complaints. They had 62 complaints and from those drew three main points which were what they investigated. IMO the points they investigated didn't really get to the heart of the matter. Not surprised though - the companies are very clever/well advised by their lawyers!
I get cross as I don't feel they make it explicit enough that you aren't supposed to stop bfeeding at 6 months and switch to follow on - although they appear to think that putting this in the worlds smallest writing for 3 seconds on the bottom of the screen will get them out of this... Is the cow and gate one the one about 'do I look like I need vitamins', 'does my tummy look upset' in writing above the children?
I do find it annoying - although I can see the point of people who use forumla that depending on how it was handled it could be seen as 'another' reminder that they aren't breastfeeding - I started a discussion on this whole shebang when I complained to the ASA and it was really interesting to get a range of opinions (you can probably find it by looking up my post history or something as I couldn't find it in my threads I started to link to here...).