And we think formula companies today stretch the truth a bit in their advertising! Took ds to a steam railway today. One of the stations was done out in the manner of 1910. Spotted an ad for Allenbury's milk in the ladies loos. Makes today's marketing look like a model of best practice.
Headed 'the dangers of overfeeding' it told mothers not to feed their babies if they cried, because it was probably indigestion. And that newborns only need 1oz (presumably per feed), two month olds only 2oz and so on.
And of course it told mothers their formula milk was just as good as b/f... I was so struck I've looked up some stuff and it seems this was at a time when thousands of babies were dying from diseases such as TB and 'summer diarrahoea' caused by (unpasteurised, contaminated) cow's milk. This seemed interesting Apparently something like 85 per cent of mothers did b/f but cotton mill workers, for instance, had to go back to work pretty darn quick.
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Infant feeding
Blimey. Have just seen a very old advert for formula milk...
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edam · 03/08/2008 20:12
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