It's all in the words they use, isn't it?

[hunkermunker]

This suggests that SMA formula is going to sort your baby's eyes out, development-wise

Whereas this suggests that formula doesn't make a bit of difference to eye development

[StealthPolarBear]

ooh i love the graph on the 1st link
wonder how many bf-ing women are now panicking that their milk isn't "mature"