BBC news article
I've read the guidance notes on the new regulations quickly, and it seems that they are taking a strong stance on packaging (no pics of cuddly toys, building blocks), and differentiating between formula and follow on milk (must be different labels, displayed in shops separatly).
The def of what would be advertising does include editorial content and celeb endorsement, and now covers their websites.
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Infant feeding
No ban on follow on milk advertising
14 replies
cmotdibbler · 21/11/2007 14:14
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