Advanced search

Seen the "cow milk allergy" ad on sky?

(7 Posts)
squizita Tue 13-Jan-15 10:37:56

Very slick, definitely NOT a charity or NHS.
Says thousands of babies have it and suggests if your baby cries (don't they all) "see your GP". Get the impression they only put that last bit about the GP because they HAVE to.
They say allergy not intolerance . .. which as I understand it is serious and rare.

Never actually say what they're selling though. Private testing? Prescription formula? Snake oil?
Made me feel uncomfortable in the same way as seeing medicine advertising in the USA...

tiktok Tue 13-Jan-15 11:51:28

Is it this one?

The website it links to is Mead Johnson's, major formula producers. Their brands - the big one is Enfamil - are not well known in the UK, though Nutrimigen, a specialist formula, is sometimes prescribed for babies.

Makes me think they are going to launch a mainstream brand in the UK.

Cows milk allergy is actually quite difficult to diagnose in a very young baby and the incidence of it varies in studies. The definition of it varies, too.

tiktok Tue 13-Jan-15 11:52:38

The video I have linked to has cow&gate branding - not the actual name, but the colours in the ad, and there is a faint image of a cow&gate pack on the windowsill.

squizita Tue 13-Jan-15 11:55:52

Ah that explains it!

Scaring both ff and bf mums with possibly colicky babies ... not on. sad But as you mentioned on another thread companies have subtle ways of branding and promoting without advertising.

LillyEvans Tue 13-Jan-15 12:16:17

What has this been advertised on British TV? It has a very American feel to it.

squizita Tue 13-Jan-15 16:39:38

Yeah! Very American!

amy83firsttimer Tue 13-Jan-15 17:55:37

I started a thread about this in _chat but no-one joined in <daily mail sad face>

Join the discussion

Registering is free, easy, and means you can join in the discussion, watch threads, get discounts, win prizes and lots more.

Register now »

Already registered? Log in with: