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Being ‘paid to breastfeed’ - your thoughts?

(590 Posts)
SarahMumsnet (MNHQ) Tue 12-Nov-13 07:23:46

The BBC's reporting this morning that new mothers living in some areas of Derbyshire and south Yorkshire are to be given vouchers for shops including Matalan, Mothercare and John Lewis if they breastfeed their babies. These will be given out as part of a study by the University of Sheffield, aimed at discovering whether “financial incentives” will increase the uptake of breastfeeding in parts of the country where rates are low; mothers will receive vouchers worth up to £120 if they breastfeed until six weeks, and another £80-worth if they continue to the six-month mark.

The scheme, according the senior researcher on the project, is intended "as a way of acknowledging both the value of breastfeeding to babies, mothers and society, and the effort involved in breastfeeding. Offering financial incentives ... might increase the numbers of babies being breastfed, and complement on-going support for breastfeeding provided by the NHS, local authorities and charities."

We've been asked by the beeb what Mumsnetters make of the idea; what's your reaction?

youretoastmildred Thu 21-Nov-13 10:37:52

I agreed with a lot of this

I see that the investigator refers to schemes in other parts of the world like "free food to bf-ing mothers in India". Completely different! I have no idea how that actually works but I think that, in some forms (not humiliating traipsing around with welfare vouchers for instance) it would be a great idea. If bf-ing cafes actually put full meals on for free - how great would that be! Turn up, see a bf-ing counsellor, stuff you face with good food you did not have to cook, the rest of the day is going to seem a lot easier. Maybe a doggy bag for your toddler's tea. Or would that be over-generous?

HomeHelpMeGawd Thu 21-Nov-13 10:05:58

The Principal Investigator has written an article about this in the Guardian.

youretoastmildred Wed 20-Nov-13 09:56:28

Edited post from my other thread (After a very interesting post from minipie):

I think a lot of the interesting stuff in your post is about habits that bf-ing can promote - things that are not intrinsic to bfing but you can very easily go that way if you bf. Among those things I would count a disproportionate amount of responsibility falling on the mother. I know there are things you can do about this, and I am sure I have talked about this and advocated them myself. But these things do happen.

And I think the issues arise more for the marathon than the sprint. Newborns are very hungry, very demanding, they turn your life upside down, fine. If your dp is trying to soothe a baby who could very well be hungry AGAIN (they are so often hungry AGAIN when they are tiny) and hands it to you, well, fine. But it just creeps into being a thing where Mummy is always the backstop and when the baby is 10 months old and still waking a lot in the night, it's just not fair. Somehow this then creeps into a thing where Mummy is always the one who replenishes the changing bag etc. I don't know why this is. I have not been able to challenge it although I think it is quite logical to say "I am the one who HAS to breastfeed, so could you do the changing bag?" or even "Only I can actually express, so I NEVER want to wash up and sterilise the expressing things".

But it doesn't work like that. It is like everything associated with the baby becomes associated with the breastfeeder. Similarly unfairly, my dp doesn't drive, so I think he should get out in the rain and put petrol in. But no, because it is to do with the car it is to do with me.

The reason why I do not / have not challenged these things is because it sounds so grimly legalistic, tit for tat (ha ha ha nice pun) that I think addressing the matter in that way would cause so much resentment that it would outweigh any benefit.

And this is why I think it should be talked about. This is why I think we should have a culture that actively works on equality for couples when bfing beyond newborns; a culture that works out how it could be done for the mid - to long-term without making women drudges. Otherwise you put the burden of standing up for themselves on individual women and that burden is too great - the cost / benefit analysis of whether to stand up for yourself or not in a relationship so often comes out as "don't bother".

So I think one of the responsibilities of bf-ing advocates is to acknowledge that it happens and do something about it.

tiktok Wed 20-Nov-13 09:08:13

Pacific, you are right about anecdotes, but wrong (I hope) that no one can step outside of their own experience. Individual stories and experiences are real - doubting their generality does not mean they're not true. The slogan 'breast is best' has not been part of any campaign I'm aware of (it was the title of a book published in the 1970s, at the very start of widespread awareness that feeding had an impact on health). Nevertheless, I agree that factual information, rather than slogans, is essential, but even factual information can rile people. All your (factual) suggestions will piss someone off, believe me.

mildred, I am not disbelieving when you say breastfeeding made you feel very tired. If you re-read my post you will see it was your memory of feeling 'complete erasure of me as a person' that indicated there was more than just breastfeeding happening. That's very serious mental and emotional health stuff....and blaming breastfeeding alone for such severe effects on well-being and identity is misplaced.

youretoastmildred Tue 19-Nov-13 22:07:24

I started a thread on "is bf-ing intrinsically tiring?" and got a range of answers:

I think there are enough people having experiences similar to mine that the "something else going on / you are an anomaly" response isn't quite right

PacificDogwood Tue 19-Nov-13 22:02:13

mildred, I think I love you thanks

I know that the plural of anecdote does not data make and none of us can step outside of our own experience.

I take tiktok's point the the success of this scheme remains to be seen, but I am sceptical. And I still think it devalues BFing for many of the reasons quoted.

Rather than 'Breast is best' and all that lark, IMO less flippant (wahey, it rhymes), more factual information would be a small step forward: "Did you know that FF is made of cow's milk?"
"All FF are essentially the same - use the one you can afford and that is readily locally available"
"BF is the most convenient was of feeding your baby once established"
etc etc. I am sure I could think of more.

AND more support, more skilled and timely support - for mothers, fathers, grandparents etc.
I think every BFing mother who feeds in public performs a public service by normalising BFing grin - maybe vouchers should be available for public BFing? Particularly discrete feeding? wink

youretoastmildred Tue 19-Nov-13 21:35:11

I will never know if I would have been as tired with ff babies, but I do know other bf-ers know what I am talking about (though not all)

I felt energy physically draining out of me when bfing. I stopped midday feeds with both when they were bigger and eating and drinking freely and felt so much less of a dish-rag in the afternoons. both compensated (without complaining at all) with very long feeds last thing, which was better as I didn't have to do anything after that. (I would have liked to. but I couldn't / didn't)

Co-sleeping is not real sleep. Sure I would rather bf a baby 4 times at night in bed than get up and sit in a chair. but it is not the same as going to bed and going to sleep alone for 8 hours while someone else deals with your baby. Or better still, the baby doesn't need anyone for 8 hours.

I actually get quite cross at things like "indicates more going on than bf making you feel tired. Coping at night with a baby who wakes and needs contact/feeding several times can be done in a way that does not mean total exhaustion," because it is telling me that my experience did not happen, or if it did it was because I was doing it wrong. I tried everything. I ate well, I made friends and arranged social things for me and the baby, I walked fast / far with the pram to try and get / stay fit (seeing black spots with tiredness sometimes), I went to bed early, I tried to rest while the baby was napping, I was laissez faire with the housework and abandoned demanding hobbies completely, etc etc etc. The ONLY thing that worked was being able to express (with dd1, I never fitted it in with dd2) and using that to buy a night's sleep (thanks to dp). I gave up on that after her 4 month sleep regression when the nice easy 1 x feed at 3 am turned into 2 or 3 and she stayed like that until she was 10 months and I was a much much smaller, more limited, person by the end of that (although I recognise that in the grand scheme of things this is pretty minor I was not the person I used to be when I didn't get a full night's sleep for months on end. I was just not)

I could have brought in formula and made it an arrangement with dp that once a week, with each baby in turn, till they were night-weaned, I would get a full night off for 8 hours. I could have done that and I didn't, and I don't know why. I feel twistedly proud that my babies never had formula. but I also wonder whether I could actually have enjoyed some of maternity leave if they had.

leedy Tue 19-Nov-13 15:04:33

Ha, x posted with tiktok.

leedy Tue 19-Nov-13 15:03:31

Though is long-term exhaustion really an inevitable consequence of breastfeeding? I've been tired, sure, but I thought a lot of that was just "having a baby". My EBF DS2 was actually a fantastic sleeper when he was younger (we will draw a veil over the months of horror around 9-10 months, or indeed last week's wakey festival of cold plus teething), I used to often get a good 7 hour chunk of sleep once he got past the teeny baby stage. It's not like if you EBF you are pretty much dooming yourself to never getting a good night's sleep until you wean (DS2 is 12 months and did 11 hours straight last night, woohoo), or indeed that FF mothers are never tired.

tiktok Tue 19-Nov-13 14:59:21

Sorry, should have addressed it.

The long-term exhaustion from breastfeeding is hard to separate from the long-term exhaustion of having a baby.

There is no research to indicate that generally speaking, breastfeeding makes a mother more exhausted than not breastfeeding. The little research we have indicates the opposite, in fact - that full breastfeeding = more sleep for parents (probably because bf babies settle back to sleep more quickly, and there is less faffing about with preparing/warming bottles).

Night waking (frequency of it) is not massively 'worse' in a bf baby and 'going through the night' only happens slightly later than with a ff baby.

You can get the gen at

Of course this general stuff does not predict what an individual mother will feel like or experience in her own real life. In addition, a lot of extra exhaustion comes from repeated attempts to settle the baby alone in a cot or crib, which causes the baby to become even more needy....lowering expectations and support for parents to cope better with their babies' sleep/wake patterns whether bf or ff would be good.

This would help with the 'complete erasure of me as a person'...which is an extreme response and indicates more going on than bf making you feel tired. Coping at night with a baby who wakes and needs contact/feeding several times can be done in a way that does not mean total exhaustion, but certain changes have to take place in some instances.

Most human beings do not sleep through the night without waking up. Ever. The point is, we usually go back to sleep again quickly. A baby who needs attention does not allow us to do this.....but a baby who co-sleeps and helps himself to the contact/feeding he needs makes it easier and almost unnoticed by the mother (see ISIS again for their observational research on this).

So.....'breastfeeding is really exhausting and means you go without sufficient sleep for at least a year' is a wild generalisation. I haven't seen the walking into things thread, but this is absolutely not inevitable or even very common with bf.

youretoastmildred Tue 19-Nov-13 14:26:24

I notice you totally ignore my third point about long term exhaustion. Everybody does. la la la la la la

there is a thread running now by an OP who is concerned his wife might be ill because she is so tired she is walking into things. Nope, it seems to be agreed, that's just ebf.
Everyone knows who has done it, but no one will admit to it.

tiktok Tue 19-Nov-13 12:53:11

mildred - "There is so much basic stuff that needs to be done to practically facilitate breastfeeding for women who already want to do it. "

I absolutely know this - my reference to increased support/help 'already being done' was to acknowledge that the argument (that bf needs support and help) has been won, and that everywhere in the UK - seriously, everywhere - has raised the profile of bf in the past 20 years or so. There is tons more to be done, and the sort of rubbish you report that some HCPs come out with is an everyday, routine, unremarkable occurence, that happens even in areas where they have paid a lot of attention to supporting breastfeeding.

I have a stack of anecdotes of my own, from personal and indirect experience. Heavens, reading mumsnet every day shows the misinformation and confusion out there.

You are spot-on about the importance given in some cultures to the brand-new and expensive, but this does not mean vouchers would not go down well with the same targetted group - this remains to be seen. There was a study a while ago which explored motivation among women who did not breastfeed from areas where no one breastfed. Not breastfeeding meant paying for formula (tokens/vouchers have never covered the whole cost of formula feeding) and this was in some way valued - the fact you had to pay for it increased its perceived value. Saying to women 'but breastfeeding is free!' was not a plus point.

However, this does not mean that if mothers were taxed somehow to breastfeed, if they had their child benefit reduced if they were breastfeeding, or they somehow had to pay for the privelege of breastfeeding, that breastfeeding would increase smile

But it gives a hint to suggest that recognising the importance of bf with a chunk of money might resonate with the same mindset.

I genuinely don't know. The study would need to be evaluated carefully and with assessors who can tease out these hidden effects.

Meantime, I have read some ill-informed column inches on the whole thing all over the media and I hope it stops soon smile

youretoastmildred Tue 19-Nov-13 12:32:27

"We are, all of us, social beings, connected in some way with the world and the people round us. It's what makes us human. "

Right, but it is not a given that relationships all contain some monetary element. Influencing people isn't only done by paying them.
A pro-bfing society is not necessarily one that pays bf-ing.


"Your idea of ensuring adequate support and help for bf is being done everywhere," - really? Why do so many women say they had undiagnosed tongue-tie; that it was diagnosed but could not be treated, or the wait was so long they couldn't hold out when every feed was agonising; that they were told they couldn't bf on medication, when they could; that thrush was mis-diagnosed and mis-treated (treated with antibiotics, as if mastitis, which as you know is a disaster for fungal infections); advice given like (to me, by a GP) "just don't breastfeed for a week or so" (when establishing bfing for a 3-week-old baby - fortunately I knew this was nonsense) - and so on, and so on. There is so much basic stuff that needs to be done to practically facilitate breastfeeding for women who already want to do it. Much if it will cost money, and I think it would be money well spent. I have nothing against money! Resources cost money. but the crude thing of giving money to mothers who bf is missing the point, and anyway bfing is already cheaper, so if money mattered they would already be doing it, like smoking costs a fortune but people still do it.

I think that the common barriers to bfing are:

Physical difficulties in the early days. GPs and other HCPs need to be much more clued up about bfing and every woman who wants to bf should have immediate access to an expert if they want to see someone. This does not actually happen.

Social pressure to ff. This is trickier. I am not convinced that giving money will combat this. Having £200 in your pocket doesn't make you feel less cow-like or dirty with a baby on your breast in your sneering MIL's sitting room. (disclaimer: I never felt cow-like or dirty but I didn't have a sneering MIL or anyone else sneering in my family) What could change this? It can only be a gradual process. We have this ridiculous celeb culture in this country, maybe plugging into that somehow; bf-ing could theoretically be as cool as a trendy new pram; a smooth breast could theoretically be as lovely an accessory as a smart bag - or you would like to think so anyway, but actually not, because the whole point about the bag and the pram is that they are new, branded, and cost money, and a lot of it. And this is really why I think flinging crappy little bits of money like £200 is neither here nor there, and takes away from what bf-ing does have going for it. You can't compete with the capitalist juggernaut by throwing £200 at the problem. You can only step aside from the juggernaut and say "no". There are precious few places left where this is possible; bf-ing is one of them. (Also don't forget that in many working class cultures to be seen to refuse hand-outs or cheaper options is very high-status. Don't get second hand, don't get unbranded, etc. I am MC and I think it's clever to go with the thrifty option; but bf-ing is already the thrifty option and I think that is part of what makes it seem declassé to some cultures; and so giving people handouts is just adding to that stigma. You won't get people boasting "I got £200 for bf-ing" any more than you would get people boasting "I saved £200 by buying an unbranded pram". Seriously? You couldn't afford full price? what is wrong with you?)

Long term exhaustion. This is a problem with bfing. I don't know what the solution is. Having mothers who will not get one full night's sleep in a year is outrageous and absolutely par for the course. I did it, twice. I almost resent it. What value does £200 have against the absolute loss of self caused by permanent extreme exhaustion? Only thinking I did the right thing has any equivalent value to the basic erasure of me, as a person.

tiktok Tue 19-Nov-13 10:58:27

mildred, I get what you are saying.

Indeed one of the great things about bf is the empowerment of it - the way it is for you to give to your baby with no need for Business or Research or Marketing as an intermediary.


Everything (^everything^) we do is mediated through our experience and our place in the world and our background and our views. We are, all of us, social beings, connected in some way with the world and the people round us. It's what makes us human.

While what you say about the 'purity' of breastfeeding is true, it is only true if we blind ourselves to experience, place in the world etc etc.

And if we want more mothers to share in the feeling of empowerment that bf can give (when it's going well...obv), we have to take on the other stuff.

How would you suggest we do it? Your idea of ensuring adequate support and help for bf is being done everywhere, and bf rates are rising...even in the areas targetted by the voucher scheme. So 'more of the same' might be your answer. Is there room for something more? If so, what?

youretoastmildred Tue 19-Nov-13 10:37:20


"When you watch documentaries on people struggling with the disease or meet people who have been affected by a relative's struggle with Schizophrenia then I don't think the autonomy point stands up"

You "don't think" so? Hm

We have legal measures in place for people who are deemed mentally unfit (temporarily or otherwise) to make their own decisions. Unless you are ready to have someone sectioned and this is a legally sanctioned course of action in their case, you don't get to decide that you "don't think" the autonomy point "stands up" for people with certain mental illnesses. What next, old people? Oh yes I know what next. mothers.

Redtoothbrush's posts on Friday were brilliant.

I am really saddened by this thread. I think a lot of well-meaning people, who want the best for everyone, are utterly baffled that there is a way of being that does not relate to the market. It's sad. Times have changed. It used to be well known that there is not a market in everything.

I think one of the beauties of bf-ing is its very unusual position outside the market. It is open to everyone (I know I know not everyone can breastfeed don't jump down my throat, but any barriers to breastfeeding are not related to your income), rich or poor - it can cost close to nothing. Unlike your child's nutrition once (s)he starts solid food, unlike your child's education, unlike your child's housing, unlike the holidays you will be able to give your child, unlike your child's ultimate career choices, it stands absolutely outside your economic position. You have a tiny baby in your arms, minutes old, and there are two things you can give your precious child, absolutely undetermined by wealth: the most perfect food, and the most beautiful name. I love it.

Flatasawitchestit Tue 19-Nov-13 00:11:39

Just as an aside..

Where I work the local smoking cessation specialist had a scheme where women who gave lower co2 readings at each appointment and subsequently stopped smoking were handed £200 of boots vouchers by the end of the pregnancy for doing so.

I'd be booking newly pregnant women and upon finding out they were smokers and going through the risks of it, I'd then ask if they'd like to be referred to cessation. Mostly was no, yet a few quickly changed their minds when I added the bit about the vouchers.

MumtoF Mon 18-Nov-13 15:01:23

RedToothBrush: I find the argument relating to Schizophrenia shocking. When you watch documentaries on people struggling with the disease or meet people who have been affected by a relative's struggle with Schizophrenia then I don't think the autonomy point stands up. I have every sympathy for Schizophrenics who don't want to take medication because of the side effects but they often can't recognise when they need it. Unlike someone with depression who will put up with the side effects because they know impact of not the having the drugs is horrendous. The impact that the lack of medication has on schizophrenics and everyone around them can be totally horrific. If the choice is patient autonomy or them harming themselves or others I know which one I'd prefer.

With regards to breastfeeding, it is an emotive subject and more should be done to set expectations that it is often not easy and sometimes not possible but the facts can't be argued with that there is a pay off for both you and the baby if it does work out. Maybe I'm being naive but as long as the aim is to promote breastfeeding to people who otherwise wouldn't try it rather than making people who can't breastfeed feel bad about themselves then it has to be a good thing? Some people think the idea is disgusting but might be converted if they tried it (I was a bit squeamish but ended up breastfeeding for over a year). I appreciate that others such as Peace and Hope never wanted to try it and nothing would incentivise them but if it works for some people and challenges the idea among certain sectors of society that bottle feeding is the norm then I think that there is nothing wrong with it.

The reality is that this money would not get spent on helping to make breastfeeding easier for those that struggle with it. Formula is so expensive and if this money leads to that discussion it will mean more money in the pockets of those that need it most....

PeaceAndHope Sun 17-Nov-13 02:36:25

"As someone else mentioned, they are aiming this at new mums who wouldn't even contemplate trying to breastfeed."

So? Is it a crime to not consider breastfeeding? I am sick and tired of the assertion that it is compulsory for women to "try" it. A lot of us did our research and made an informed choice- we would like it to be respected. If i don't want to breastfeed, then that is my choice. It's nobody else's business and I absolutely hate the way everyone thinks they get a say in what I do with my boobs.

Offering vouchers and thinking that dangling a treat is going to get women to come to heel and do as you want them to is absolutely disgusting. It's a waste of time and a waste of resources.

PeaceAndHope Sun 17-Nov-13 02:32:16

I hate to see this turning into a bf v/s ff debate.

Yes, bf has advantages. We have been told that umpteen times by about a billion different people by the time we are ready to deliver that baby.

However, I think it's appalling the way some people are trying to insinuate that ff is bad for the baby and mum. Just because bf has some advantages doesn't make ff bad. It's a perfectly acceptable and healthy way to feed a baby and we need to STOP making mothers feel guilty about it.

I am not saying that bf doesn't have advantages but I agree that the advantages are often over-exaggerated. For example, I was told that I would get breast cancer if I formula fed my DS. This is ridiculous- just because bf might lower the risk of breast cancer slightly doesn't mean that formula will increase it. Two separate things.

There is already too much pressure on mothers to breastfeed- I was badgered and bullied until I was in tears even though I had had a horrible labour and birth and breastfeeding was horribly painful for me. I was even yelled at and told that I had to do it. I stopped the minute I got out of that hospital. I had never wanted to do it and my unpleasant experience of trying convinced me that it just wasn't for me. This was a well-informed decision and I resent anyone who says that my kids are at a disadvantage- they're healthy, happy and well-adjusted. In addition to that, they had a mum who was happy and satisfied to not breastfeed.

I think we need to stop promoting either feeding method and just let women make their own choices. Present them with unbiased facts and allow them to make a decision that works for them. It is misogynistic and patriarchal to have a system that tells women what they should do with their bodies- her boobs, her choice.

Cossima65 Fri 15-Nov-13 21:18:11

Just on benefits due to redundancy. Hopefully a temporary measure. As you were...(!)

forgetmenots Fri 15-Nov-13 20:16:16

Agree with so much of what you've written Redtoothbrush and agree too tiktok that as hard as it is, we can't personalise this. So many different factors involved.

RedToothBrush Fri 15-Nov-13 20:08:36

Cattellington, if you want to add the notion of giving monetary value to breastfeeding I think you need do that in a different way and be totally transparent about how and why you are doing it. Not just offer cold hard cash.

As others on the thread have mentioned, the saving you make not buying FF would be the way you promote that angle rather than offering money, by 'proving' in some way that you are complying with the policy.

And like you say perhaps the long term costs; for example if the health benefits to your child are so significant is it going to cost you more in unpaid leave whilst you look after a sick child if you FF? This is a theoretical scenario, but I don't maybe there is more than a grain of truth in it, if what you are saying is true.

I'd rather research funding looked at this angle rather than took the approach they are as it has fewer negative effects and treats women with a lot more respect and intelligence and has the potential to be broadened to be important to a wider slice of society.

Your idea goes back to this idea of change being done through informing people - including other people in society - rather than giving out handouts. And this might have benefits by pointing out a benefit to potential employers who might for example get less emergency leave for mothers having to look after kids. (going back to above scenario).

This is marketing as much as handing out vouchers. Its just a different type of marketing. If business want to get involved, then I've been more inclined to suggest getting them to commit to breastfeeding friendly policies which encourage it in public places than giving out a few gift certificates.

To be honest though, despite saying all that, I personally think that the economics of health tend to bare out through out medicine if you actually look at the problem as a whole and people as individuals with complex needs, rather than just looking at them as Mr or Mrs Average on a health conveyer belt.

Basically you invest in people, listening to them and their needs and supporting them and you end up with cheaper care for that person and they end up financially better off... it creates a person who has better wellbeing due to their trust in the healthcare system and feels confident that they won't be judged for making 'the wrong' decision.

And actually that means on that there will be cases where formula feeding will be the cheaper alternative on an individual level...

tiktok Fri 15-Nov-13 20:04:41

catellington :"Midwife told her she wasn't getting enough milk so to use formula, before milk had come in. The reason she gave was because it is such a big baby (8lb 7?)"

Ack. This is (probably) not a good reason - the mother could be supported to hand express colostrum if the baby seems unsettled. Or just keep the baby skin to skin.

"but isn't the sensitivity of the issue hindering the free flow of advice and support between mothers?"

Yes - very difficult. But you could suggest she called a bf helpline, just to get another view.

tiktok Fri 15-Nov-13 20:01:30

Great stuff and some excellent points raised - these are far better arguments than the personalised 'I had a shit time breastfeeding and where's my £200?'...I am an admirer of Margaret McCartney and enjoyed her book a lot, and of course she is right when she says the relationship between care-giver and patient can be contaminated so easily if you mess it up with money and prizes and gifts.

It seems to me that awarding vouchers to bf women is something to be treated with care - the 'checks' on it are not especially invasive (no actual testing, just asking 'are you breastfeeding?' and maybe not even that, as the study will involve mothers known to midwives and HVs), but even so, the perceived gift from the public health service is just that...a perceived gift.

But I don't see it as additional pressure (redtoothbrush's point 3) and a refusal to recognise the existing pressures. The scheme is targetted at women whose autonomy in feeding choice is constrained by social pressures - and the vouchers are an attempt to counter that. It may not be refined or even effective - we will see.

Cossima65 Fri 15-Nov-13 19:28:21


That rings a bell with me as someone who does indeed turn up for injections due to BPD...with no incentive to do also on benefits so "cash" (not vouchers) is paramout.

Watching with interest, but busy cooking a meal (with vegetables!) at the mo'

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