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Who knows about the law and companies promoting FF in newborns in the UK please?

(30 Posts)
BoysAreLikeDogs Sat 02-Feb-13 19:27:38

ASDA promoting closer to nature starter kit as a giveaway

Doesn't sit 'right' with me

What do you think?

nannyl Sat 09-Feb-13 11:00:32

but you dont need a pump or specific breast milk storage.

most people have pots / jars... they dont need to be labeled as breast milk storage to store BM in....

A Mum could hand express in to pyrex bowl, and then use the bottles....

feeding breast milk doesnt need special equipment if you do it direct, and you also dont need to by other equipment to express and store milk either.... hence why waste money buying it..... unless you want to convenience of it... which many people do, yes, but isnt necessary at all.... hence they are sold separately to those who would like them as well

And lets face it.... that kits is NOT adequate for formula feeders either... after all formula feeders MUST sterilise (unlike people who use bottles for breast milk)....

You could use that whole kit to feed breast milk to a newborn, but not to feed formula to a newborn.....

hence its called a starter set implying you add the extra bits you need to suit yourself.

nickelbabe Sat 09-Feb-13 10:54:13

yus, the way mothercare lays out their stuff is hmm too.
the expressing stuff is nowhere near the bottles stuff (which just happens to be right next to the formula)

the expressing stuff is over with the bras and breast pads, like it's a completely different thing.
and in my branch, it's right over the other side of the shop, with no visible links or signage.

nickelbabe Sat 09-Feb-13 10:52:15

items not milk.

nickelbabe Sat 09-Feb-13 10:51:51

because they don't have anything that might suggest expressing.

no breast pumps, no ebm storage milk.

I interpreted it that way, so why shouldn't i assume that's how it's meant?

Whydobabiescry Fri 08-Feb-13 13:56:09

Nannyl you are so right, I like you can't see why this is an issue at all.

nannyl Fri 08-Feb-13 13:41:32

nickelbabe i fail to understand how selling a set of bottles combined with a bottle brush and teet tweezers is promoting formula feeding.

Those items are necessary for anyone hoping to express their milk for anyone else to feed their baby.

why would they need to add a breast pump? afterall most women have hands that they could use to express..... or maybe they will be hiring one, or borrowing from their milk bank, or spending £300+ on a super double pump (like i had).

Last time i looked mothercare sold a whole range of breastpumps, along with pretty much everything else a breastfeeding mother may need

nickelbabe Fri 08-Feb-13 12:29:00

mothercare is doing the same thing.


it even says "newborn" in the blurb.
i think they are promoting ff because there's no breast pump in their range.

nannyl Sun 03-Feb-13 20:27:41

Oh yes... i use cloth nappies too, so would have sold the nappy wrapper on ebay, or given it away

nannyl Sun 03-Feb-13 20:25:59

I exclusively breastfed my DD until she self weaned

I never gave her a drop of formula

BUT i have almost all that (or an alternative brand of whats on offer) in my cupboards and used it all while I breastfed my baby.

I cant see the problem at all and wouldnt have been delighted to won it rather than having to buy it.

and it wouldnt have made the slightest difference in how i chose to feed my baby

Spiritedwolf Sun 03-Feb-13 15:55:28

*women who want to formula feed
should read: mothers, fathers and other caregivers who want or need to formula feed for any reason.

Spiritedwolf Sun 03-Feb-13 15:50:08

I think the responses you have recieved have been a bit harsh in tone, but yes, I don't think this contravenes the ban on promotion of artificial infant milks.

Baby Milk Action is probably your best source of info on this issue.

Just because I boycott Nestle and support BMA's campaigns and the WHO's guidelines, does not mean that I (or anyone else) is having a go at mothers who choose to bottle feed (or who are forced to do so by circumstances). The recommendations are there because the promotion of formula milks does damage breastfeeding rates, which has public health consequences. Women should have access to accurate non promotional information, which isn't something that advertising provides.

We are social creatures and as much as we don't think we are influenced by advertising as individuals, as a group we are so influenced that for-profit companies spend millions on advertising, because it does improve their sales. They wouldn't spend money on it if it didn't work.

Yes, some mums who bfeed/express use bottles, but not all do. It is not necessary 'stuff' to buy when you are expecting a baby. Obviously for mums who already intend to use bottles, winning some would be rather nice smile

I really wish people wouldn't take discussions about the ban on promotion (even if the OP didn't know what counts as promotion) as a personal attack on their decision to use formula. I am sad and angry that women who want to breast feed are not given adequate support to do so, but I am not annoyed at them or women who want to formula feed for other reasons. I don't think less of them at all. But I'm not going to pretend that multinational companies that act often very unethically in the promotion of their products, both here and abroad, to the detrement to maternal and infant health are cutesy companies beyond reproach because the products they push are used by mums and babies.

I have asthma, I can still be blooming annoyed about the behaviour of big pharma companies because I feel healthcare should be for the public good not private profit whilst relying on their wares. Those who need to/choose to use formula don't need to defend the unethical actions of those who sell it.

Thanks Reallytired.

I was asking about the reasons behind the ban on promoting first milk the other day, but no one really knew. That post explains it brilliantly! smile

Whydobabiescry Sat 02-Feb-13 22:32:55

Sorry but YABU the prize includes loads of stuff from tommy tippee including a monitor, nappy disposal, steriliser and a few bottles so what! I ebf but bought bottles so did nearly everyone I know. They come in pretty handy whether you breast feed or not. I'm sorry op but getting all hot and bothered about a few bottles and getting all legalistic as to whether they are breaking the law is totally ott.

Shellington Sat 02-Feb-13 22:32:32

I think entering and flogging it is perfectly legit for any competition grin
They have a nappy wrapper there too - not a reuseable in sight.

ReallyTired Sat 02-Feb-13 22:30:24

Bottlefeeding isn't actually illegal.

There is nothing illegal about having a raffle and the prizes being bottles and a steriliser. They aren't giving away any formula. I imagine that the prize would not appeal to a La Leche League member earth mother who chooses to co sleep, uses cloth nappies and breastfeed.

Baby milk is a different in that feeding a baby formula upsets the milk supply of a breastfeeding baby. The use of formula reduces the mother's milk supply because the baby suckle's less. Women have used free samples without realising that the free sample sabortage the establishing of breastfeeding. In developing countries (and the UK before the welfare state) free formula has led to the horrendous situation of breastfeeding failing and the family being unable to afford the formula.

MummyWeatherwax Sat 02-Feb-13 22:24:50

I use these bottles, because they attach to my breast pump. So that'd be a lovely offer if I needed any.

And it is completely legal to promote follow-on milks, which I imagine need to be put in something.

To answer your question, It's only stage 1 milks that the rules apply to, hence no deals, points etc on them. All other paraphernalia is fine.

This thread has pissed me right off.

And I never get annoyed at the ff/bf debate.

They didnt include a breast pump. Who cares?

Heres a thought, if you want to ebf and feel you have no use for the equipment DONT ENTER!


AnyaKnowIt Sat 02-Feb-13 22:20:53

Formula compaines are not allowed to advertise first milks, this is what lead to the invention on 6months+ milks

Shops are not allowed to run promotions, money off vouchers, discounts or points on 1st milks as this is seen as promotion and is illegal.

The laws have nothing to do with the sight of bottles...

Shellington Sat 02-Feb-13 22:16:12

As an aside, their steam steriliser is fab for nipple shields, the bottle carriers very useful for transporting chilled, expressed milk and their bottles "closer to nature" are intended to help with mixed-feeding due to teat shape. They could have chucked in a manual pump and breast pads too I guess - both very handy.

Good re-sale value too, I sold loads on ebay! EBF two DC but would always recommend TT as a good brand for baby products - whether for back up, mixed or full FF.

gillian88 Sat 02-Feb-13 22:14:37

What is so wrong with formula feeding??? hmm

AnyaKnowIt Sat 02-Feb-13 22:10:35

Whatever you do don't look at Mumsnet logo, that includes a bottle as well hmm

ilovepowerhoop Sat 02-Feb-13 22:09:26

No formula is involved so no law is being broken

Shellington Sat 02-Feb-13 22:09:00

I came across links to the guidelines on the WHO website OP - if you Google WHO breastfeeding guidelines there should be lots of downloads on there?

steben Sat 02-Feb-13 22:08:27

I am loathe to get into a potential bunfight here but I really don't see what the issue is. Surely Asda promoting this deal is no bad thing - many women I know who breast feed also have bottles for emergencies or they are choosing to mix feed. I agree with previous poster that there is something very judgey about the tone set here and that doesn't sit right with me.

BoysAreLikeDogs Sat 02-Feb-13 22:08:20

thank you, I see.

I was thinking oh but no breast pump, hmmm etc; but ofc there is hand expressing

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