Am I the only one that thought it was okay then? I remember seeing it first time around and I caught most of it again last night (whilst nursing!).
I feel it worked well because Cherry came at it as someone who was a bit skeptical and because it got her onside with those who also need to be convinced and the programme was originally aired on BBC3 aimed at younger folk so it was good that it tackled the issue in a youthful way.
I'm not saying it was perfect but it did have a lot of air time of breasts being used to feed babies which was amazing. It talked about how great breast milk is - particularly as medicine for pre term babies. It showed that initial difficulties could be overcome, that women can breastfeed in public, that going back to work doesn't have to mean the end of breast feeding, that even if you thought you wouldn't want to bf that you can change your mind and that breastfeeding doesn't have to stop at 6 months, 1 year or 2 years.
Cherry's POV came across as honest, emotional because of her experience and ordinary in terms of being skeptical about benefits, about persevering through difficulties and about full term nursing. Comments about full sets of teeth and ham sandwiches were made before she met the mum feeding her 2(3?) and 5 yr old and she seemed to revise her thoughts about it afterwards.
I felt that even when she started off with an uninformed view it was countered by the people she met. Yes, it would have been better if the young mum had had the role models she felt she needed to breastfeed and if the other woman had been more confident about feeding whilst out so that she didn't end up feeding her baby in the toilets. But this does happen, women do feel like that sometimes and Cherry did try to challenge their attitudes.
A young pregnant woman watching the show is more likely to identify with the mum nervous about feeding in public who does achieve it (and doesn't get stared at despite the film crew and loud discussion of BFing) than with the confident lactivists. The only disappointing thing I thought was the camera focusing on the tiny bit of breast shown, because I doubt anyone walking past would have seen it and body concious mums should know that people would be unlikely to see anything.
I'm not saying it was perfect but I think it was good to raise the subject, and it did meet people where they are emtionally about breast feeding and gently inform them rather than preech down from on high of how they ought to feel. It is a shame given the young mum's thing about celebrity role models that examples of breast feeding celebrities wasn't pointed out.
also feel sad that Cherry didn't get her mastitis treated as she could well have breast fed successfully.