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new post-it advert re brestmilk

(5 Posts)
darleneoconnor Sun 12-Jun-11 09:31:31

I've just seen this ad on tv where a post-it note on a bottle of breastmilk falls off. A man then goes into the fridge and drinks it. 'Oh no' proclaims the voiceover.

Messages like this dont exactly promote breastfeeding do they?

StealthPolarBear Sun 12-Jun-11 09:33:53

what is it advertising?
Post its? So it's saying they fall off easily? confused

Cosmosis Sun 12-Jun-11 10:02:39

It's advertising super sticky post-its I think.

VeronicaCake Sun 12-Jun-11 10:04:35

Surely anyone who has ever expressed milk will think the 'Oh!' refers to the precious nectar being wasted on a fully grown man and not that it implies breastfeeding is gross.

If anything I think it makes it seem like breastmilk is the kind of thing the attractive people in adland keep in their fridge, which is good.

jaggythistle Sun 12-Jun-11 10:20:11

i thought it was slightly positive that they didn't make it all 'Ewww' and have him spit out the milk or something.

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