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To think kinder are really sexist?

(88 Posts)
DSM Thu 03-Oct-13 20:00:21

Kinder eggs have launched new eggs - one with a pink topped wrapped and one blue.

Pink one contains dolls, blue ones cars.

How are they even allowed this?!

BullieMama Thu 03-Oct-13 20:10:43

My daughter saw them in Aldi and said dont look mam it will give you the rage! !

SPsTwerkingNineToFive Thu 03-Oct-13 20:12:42

Because its not illegal maybe.

I have no issue with it tbh. Toys are shit no matter the colour.

picnicbasketcase Thu 03-Oct-13 20:16:29

I knew there'd be a thread on this. I think it's kind of a shame, the fun of them is not knowing if you're going to get a small alligator, an ugly plastic doll or an aeroplane that's impossible to assemble. Takes away all the mystery.

GrumpyKat Thu 03-Oct-13 20:20:48

They are only "limited edition", which is good because I'm not buying them again until they go back to being orange and random.

Helpyourself Thu 03-Oct-13 20:24:19

grin Bullie!

DSM Thu 03-Oct-13 20:41:34

I just hate that kind of gender stereotyping sexism.

And no, gender stereotyping isn't illegal but sexism is. And it's certainly morally and ethically wrong.

birdsnotbees Thu 03-Oct-13 20:58:48

Another one who won't be buying them. Total utter gender fecking stereotype bollocks, of the most insidious kind. And if anyone says oh don't be so touchy I will stick one of the pink foil wrapped plastic pieces of tat where the sun don't shine. grin

EarthMither Thu 03-Oct-13 21:02:03

YANBU OP - I saw these gendered Kinders at the Aldi checkout today and got the rage. Pleased to hear they are limited edition

TooOldForGlitter Thu 03-Oct-13 21:05:00

I do agree and yes in the grand schene of things of course it is 'minor' but IMO these minor things just constantly reinforce girls = dollies boys = dinosaurs and before you know it you have fully fledged beliefs in adults that girls are capable of one thing and boys of another.

Fakebook Thu 03-Oct-13 21:06:09

Meh. Don't care.

But you've reminded me of this old kinder egg advert.

DSM Thu 03-Oct-13 21:18:28

I think it's really sad when people don't care about this stuff.

Don't you want to promote sexual equality to your children? Or are you really so apathetic about them being brought up in such a sexist, stereotypical world?

SPsTwerkingNineToFive Thu 03-Oct-13 21:21:09

I don't care because its chocolate wrapped round a yellow case containing a shit toy. My son might decide he wants a doll or might decide he wants a car. Either way still shit

CajaDeLaMemoria Thu 03-Oct-13 21:26:02

Kinder did do a study on this, and a lot of parents said they wanted it.

That aside, I'll buy a pink one if I want a doll, and a blue one if I want a car. If they forbid girls from buying a blue egg, or vice versa, I'll get annoyed. Until then, it doesn't matter. They could, and maybe should, have picked green or yellow or purple or silver, but they did ask people, and this was what people wanted.

Most people segregate colours into genders anyway. Green is a back-up boys colour, purple is a back-up girls colour, etc...

Fakebook Thu 03-Oct-13 21:32:29

My dd is 5 (almost 6). Her "world" at the moment is home and school. Today she chose blue glasses at the eye hospital, not the pink or purple ones the optician laid out infront of her. She chose to take in her scooby dog to school for show and tell this week, not her 3 dolls. She chose a pirate themed birthday party last year and has dinosaurs on her bedroom wall.
DS wore pink and red tights when he was a baby and uses Dd's old pink pushchair. He also loves rocking Dd's teddies like they're babies but also loves his cars and motorbikes more than dd ever did.

Tbh, I don't think my children are growing up in a sexist or stereotypical world. That's thanks to their home life. So if dd wants a pink kinder egg, she can have one.

DSM Thu 03-Oct-13 21:47:10

Aaahhhh massive banging head on wall moment.

most people is exactly the issue.

You can see that, right?


SHarri13 Thu 03-Oct-13 21:50:10

Oh for goodness sake, this is just bloody annoying. We'll have gender specific bread soon.

I feel like I'm fighting a loosing battle when trying to I still non gender stereotyping to my boys.

Elsiequadrille Thu 03-Oct-13 21:52:28

Yanbu. I dislike this sort of thing, I hadn't seen it but will definitely be avoiding.

birdsnotbees Thu 03-Oct-13 23:03:33

That is horseshit about Kinder asking parents what they wanted, btw. I work in marketing. You never give people what they "ask" for; you either tell them or you see what sells best. This has nothing whatsoever to do with parental desires and everything to do with boosting sales and increasing market share/saturation. It exploits gender stereotypes - that's our kids, people; it exploits our kids - in order to increase profits.

As for the comment about "we'll my kids are fine because I'm not sexist" - you may not be (neither am I) but sadly the world is. And one day you won't be your kids' world and they'll be out there dealing with a society that defines and constrains them by their gender. Question is, do you want to stand up and change that or are you just going to accept the sexist status quo and hope they'll be ok when they're out there without you?

Sinful1 Fri 04-Oct-13 00:38:06

out of curiosity are they specifically "girls and boys" and advertised as such?

or are they simply pink and blue, with a car and a doll?

as if it's the latter there's no gender stereotyping at all just color coding the toy, the stereotyping is done when you pick which color you want for your dc.

samithesausage Fri 04-Oct-13 00:46:22

I thought pink = doll and blue = car/motor vehicle. I don't think it was labelled boys and girls. I suppose it gives the buyer a small amount of control in what they're getting.

EarthMither Fri 04-Oct-13 07:54:37

If it's just colour-coding to make identifying the toys easier, why aren't the eggs, say, green for dolls and orange for cars?

DropYourSword Fri 04-Oct-13 07:59:09

I wouldn't have a problem with color coding. I would only have a problem if boys were ONLY allowed the blue, or girls ONLY allowed pink. Kids can decide which one they want and get on with things. Don't see the issue.

DSM Fri 04-Oct-13 10:10:22

It is a problem because it is ingraining into children (and society) that separating gender is acceptable. It might not be labelled boy and girl, but by labelling pink and blue, it may as well be.

If Kinder were so keen on helping you gain control of your 'surprise', they would write car or doll on the wrapper, not label them pink and blue.

Apparently, 66% of parents said this was a good idea. Which equates to 66% of survey responding parents being idiots.

FlapJackOLantern Fri 04-Oct-13 11:31:37

I knew there'd be a thread on this.

There were threads..............several weeks ago grin

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