Their cheapest dolls are some 50-60 quid, and they say for every doll they donate 10 meals to kids in need. According to feedingamerica, 10 meals cost exactly.... a dollar. Not a huge part of their profits, is it? OK, the dolls are handmade, fair trade, and I am sure they're quite nice. But in their advertising everywhere they make it seem like buying their products is akin to giving to charity. Whereas you could also buy your DC a stuffed toy at Boots, donate your remaining 55 quid directly and provide 690 meals to hungry kids.
Meh I bought one for my DD and my niece. They are nice dolls, they come with a wee poster, they do good, they are fairtrade which is important to me. My daughter plays with hers like any other doll. I've never used it as a badge of honour or to somehow get myself credit so I'm not sure it's exactly wanky. More than you'd like to spend on a toy, fine. I was happy enough 🤷🏻♀️