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In feeling uncomfortable about this Zara kids ad

(103 Posts)
ASauvignonADay Sun 24-Mar-19 21:49:15

Personally, I don't like it. I think the poses and whole thing is inappropriate for a young girl.

WellThisIsShit Wed 27-Mar-19 18:13:14

Great, good news they’ve been taken down.

And no, I don’t think accusing those protecting children is very mature or productive... or correct. Bearing in mind what’s happening on YouTube at this very moment, I don’t think it’s so shocking that parents would want to be careful not to put children in positions that could appeal directly to those who see children in very sick ways. It’s about being sensible and protecting children, I don’t see where the argument lies really.

MeAgainAgain Tue 26-Mar-19 22:34:39

Yes I think that 3rd image if a boy would freak people out even more as men / boys are not sexualised to the same extent in the media and it would be incredibly and obviously jarring.

BabyDarlingDollfaceHoney Tue 26-Mar-19 13:22:28

I really don't think the dress has been pulled up in the third image... It's just a very short dress. Is it the length of the dress that people have a problem with? Surely children can show their legs?

I have literally no idea what you mean about the first two pics emphasising her pubic region. They just don't.

If the shots were similarly moody and ethereal but featured a boy in shorts would there be a similar outrage? To be honest I think it's you lot sexualising this girl not the photographer.

zingally Tue 26-Mar-19 08:23:04

The third is a bit odd... Reclining on a bed, with the dress up around the top of her thighs... A bit overly-sexualised.

picklemepopcorn Tue 26-Mar-19 08:22:35

Every shot emphasises her crotch or her bare pre pubescent legs.

As an edgy piece of art about girls growing up and loss of innocence then perhaps. As an advert, no way.

MRex Tue 26-Mar-19 08:17:11

I really expected to say YABU and oversensitive, but these look creepy. Maybe it's the adult poses having an effect, or the drape of the dress for the photos. Maybe it's that the lighting and setting in the first two are a little girl out on her own after dark, followed by a bedroom photo. Whatever it is, YANBU and they shouldn't have been signed off.

WeepingWillowWeepingWino Tue 26-Mar-19 08:07:20

Well, look at some of the comments on here, ‘don’t see the problem’ has been said more than once.

Personally I’d be sacking everyone involved in this.

0ccamsRazor Tue 26-Mar-19 06:31:39

Ok so it has been taken down, but how the hell did they get approved in the first place?

That is what i would like to know.

0ccamsRazor Tue 26-Mar-19 06:28:13

Sexualising children, what the fuck are you up to zara?

3in4years Tue 26-Mar-19 03:24:55

The last one is awful and so are the clothes.

HennyPennyHorror Tue 26-Mar-19 01:05:25

Oh it's been removed after complaints!

HennyPennyHorror Tue 26-Mar-19 01:02:26

I feel like tweeting Zara about this. Does anyone else feel like giving them some shit over this?

Why should we allow manufacturers to play into this seriously unhealthy idea? The objectification of small girls...making her into some sort of little Lolita...who are they trying to appeal to here???

Not us! And we're the ones they're trying to sell to!

AriadnePersephoneCloud Mon 25-Mar-19 19:50:13

Entirely inappropriate and icky. What was the photographer thinking. I'd not want him near any children after seeing these.

Arpafeelie Mon 25-Mar-19 19:35:31

Completely inappropriate.

But also - why? It's lit so that you can't tell what colour the dress is, and by having it blown up / pulled up you can't tell how long it is, or what it looks like either.

Who is going to buy a dress when you can't tell what it looks like from the advert?

WeepingWillowWeepingWino Mon 25-Mar-19 19:25:29

They have an air of paedophilia about them, tbh (don’t know who Balthus is).

TatianaLarina Mon 25-Mar-19 18:44:05

They have an air of Balthus about them.

Yossarian22 Mon 25-Mar-19 17:50:52

First one is adult pose, second makes me want to get her a coat to warm up, third wtf?
Dodgy photography and dull clothes = no thanks Zara,not for my kid/ those I buy pressies for.

Papergirl1968 Mon 25-Mar-19 17:35:45

Predictably this is now on the Daily Mail website...
I can't do links but hopefully someone more techy will be along in a sec...

spaniorita Mon 25-Mar-19 17:12:28

I don't care for it at all either OP. I think it is sexualised, the pulling up of an already short dress, particularly in the last image is very poor taste.

MrsTommyBanks Mon 25-Mar-19 17:08:59

The third one is all kinds of wrong imo.

Katinkka Mon 25-Mar-19 17:03:28

Completely inappropriate. What are they thinking?

Itssosunny Mon 25-Mar-19 16:37:49

Meant to say - thumbs up

Itssosunny Mon 25-Mar-19 16:37:08

Exactly marvellous up

marvellousnightforamooncup Mon 25-Mar-19 16:22:15

I want to see child models smiling and playing like normal kids. I don't want to see them posed like a 1990s Kate Moss or in provocative poses. That third picture is awful. 'Edgy' is not appropriate for children.

FoxSquadKitten Mon 25-Mar-19 16:21:05

Ew no, not nice, especially the bed one 😒

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