Consumer pressure will only go so far with the shops as long as it's cheaper to wrap in plastic and they don't pick up the tab for the environmental impact. I am beginning to think the only way to really solve the problem is to ban the majority of plastic packaging (including the amount used in the supply chain!) and phase it in gradually to allow for the changeover and price headaches. We did it with plastic bags and microbeads. We need to be more ambitious as recycling barely touched the sides of the issue.
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