I think I mean, the middle aged parents generally wear the same brands, the kids do the same clubs. There's a lot of fairly miserable looking kids playing rugby or swimming who'd rather be doing yoga or hill walking. Lots of mums wearing FatFace & White Stuff talking wistfully about their 'wild' fashion 20s. The odd rebel is tolerated to a point but only just. Does fitting in, conforming, feel safe because it does n't look happy.
For some people, it does. Keeping up with the Jones, wearing the “right” uniform and ticking all the boxes of doing the “right” activities tells them that they’ve made it, they fit in etc. Where I’m from, making sure your boy-children have longish hair is one of the strongest social statements to make about the tribe you aspire to ;-) it’s part of a uniform.
For others it is stifling. It’s one of the reasons why I left my small village and now live in a big, anonymous city.