Iceland are the only UK supermarket to say they will get rid of palm oil in all of their own brand food, by early next year. I am surprised that it is a budget supermarket doing this. Other supermarkets need to follow suit.
Iceland are quite often seen as a cheap supermarket (like farm foods)
I personally think instead that they just focus on what they do and try to do that well (which for frozen food is hard) instead of trying to be a we sell everything including the kitchen sink like other supermarkets.
Because they are small and only do what they do on that they can decide to focus on things like getting rid of palm oil or going gm free etc
Well of course they can only do it with their own brand food. I doubt they are big enough to force manufacturers to take palm oil out of their products. And they are not a premium supermarket so have to provide standard brands. Gingy I never used to bother with Iceland until I had one about 5 minutes walk away from me. I have been pleasantly surprised at how much decent stuff they stock.
Most retailers are working too eradicate - Coop have led in this area. Iceland are very good at sound bites and signalling ‘intent’ which is basically like making a promise that you may or may not keep. The whole area of CSR is around intent or pledges - look at what retailers actually do vs pr worthy sound bites