M&S definitely on the skids. Profits down, stores closing, Chief Exec saying radical transformation required. Fairly clear that this has happened because they're not listening to their core market, which I'd wager has a fairly large crossover with the MN demographic. So Steve Rowe, if you're listening, here are a few bullet points.
- Scrap the Sparks card.
- Sack your womenswear design team. All of them. Now.
- Ditch the Per Una brand.
- Rethink your over generous returns policy.