DS needed some new tracksuit bottoms for nursery today, so I popped to ASDA. I hadn't realised quite how prolific their gendering of kids clothing was, slogans everywhere!
On the boys side:
‘The louder the better’
‘A bit of dirt never hurt’
‘Rad like dad’
And the girls:
‘Smiley happy dreams’
‘Mummy’s little flower’
‘Giggly and cute’
And the two crimes against fashion I've attached here.
A recent trip to Sainsbury's saw similar results. Whereas a trip to Polarn O Pyret (which I can't afford!) didn't. Not a slogan in sight in PoP!
So why is it that cheaper clothes tend to carry gendered stereotypes? Is it market driven?
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To think the cheaper the kids clothes the more gendered the clothing?
181 replies
howmuchtoomuch · 13/03/2018 17:04
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