It sits quite uncomfortably with me to see several big YouTubers promoting the special k diet (a bowl for breakfast and lunch) when they have a very young fan base. It's an awful idea for a diet and a unhealthy product anyway imo.
You're dead right (although your title is misleading!).
Apart from anything else, since Special K changed their recipe and their flakes are now sugar-coated, thin and tasteless, I can hardly see how they can pitch their product as healthy. Waitrose own brand tastes like the "old" Special K.
Generally I don’t think YTers have too many scruples when it comes to hocking products at their young fan base, they just want the cash from the companies who pay them to do so. Look at all the crap zoella sells or her hugely marked up advent calendars. I think YTers and social media stars should be better regulated by advertising authorities - think about all those ‘detox’ (laxative) teas the reality show lot flog. There doesn’t seem to be any guidelines or rules for it.
It's different than cocopops, this cerial isn't just unhealthy it's bordering on causing ED. Who would have two bowls of this a day? That's not going to help eat vegetables or have a sensible diet or view on food