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To find this vile and offensive?

(214 Posts)
RecalibratedMilkshake Tue 16-Jan-18 12:46:42

Message withdrawn at poster's request.

Ivymaud Tue 16-Jan-18 17:25:01

Message withdrawn at poster's request.

bossbabymomma Tue 16-Jan-18 17:27:28

Yadnbu wtf?!?
This is triggering for me and I know it will be even more so for some family members.. haven't rtft would be interesting to see how they respond

specialsubject Tue 16-Jan-18 17:32:02

Even without the horrible pose, it is a stupid garment. I can entirely see where the op is coming from.

I know the model has to make a living, but both she and the photographer should have more sense.

wrenika Tue 16-Jan-18 17:35:29

Can't see the issue. When I look at that, I think sexual, not suicide. It's fashion. Sexy is fashionable.

Helmetbymidnight Tue 16-Jan-18 18:09:03

"Sexy is fashionable"

Ah right.

pollythedolly Tue 16-Jan-18 18:14:15

Oh, that's bad.

DeleteOrDecay Tue 16-Jan-18 18:16:42

When I look at that, I think sexual, not suicide. It's fashion. Sexy is fashionable.

You're being wilfully blind if you cannot see the suicide connotations in the image.

Thehairthebod Tue 16-Jan-18 18:27:43

We are living in strange times.

On the one hand we have this 'snowflake society' where absolutely everything is offensive and the word 'triggering' is used willy nilly for just about anything.

And on the other hand one of the UKs largest online clothing companies are flogging suicide chic right there in everyone's face.

It must be very confusing to be a young person these days.

user1492877024 Tue 16-Jan-18 18:44:09


comfortingcanopy Tue 16-Jan-18 18:58:46

Yes thehairthebod.

Branleuse Tue 16-Jan-18 19:11:43

doesnt bother me. Dog collars, chokers and BDSM inspired stuff has always been part of punk and goth styles and I have worn all that type of stuff, so I cant get too worked up about this

Whatshallidonowpeople Tue 16-Jan-18 19:12:06

Highly offensive and to those asking to whom it would be offensive, perhaps my friend whose daughter hung her self with a belt might be slightly upset

While it's sad for your friend, lots have people have hanged themselves with ties.

Faking Tue 16-Jan-18 19:17:08

wore a dog collar back in the day (from pets at home, nothing as chic as this!)

grin Good ole Pets at Home! grin

Iseesheep Tue 16-Jan-18 19:22:20

perhaps my friend whose daughter hung her self with a belt might be slightly upset

So, what're we going to do? Ban belts? My brother offed himself in his car. Cars aren't offensive to me, it was just his weapon of choice.

MrMeSeeks Tue 16-Jan-18 19:25:18

I'm on the fence, i can understand why people are upset however i wear things like this so obviously don't associate them.
People getting upset about the 'hanger' it is the brands name, not the actual item.

RavenWings Tue 16-Jan-18 19:26:50

Took me a minute to get it, I was thinking it was some sort of BDSM related paraphernalia.

I don't mind the pose (but it's a stupid looking choker). The name is terrible!

CoffeeAndCupcakes85 Tue 16-Jan-18 19:30:33

Just awful. I can't believe they thought this was a good idea.

wakemeupbefore Tue 16-Jan-18 19:32:56

The accessory is clearly advertised in 'suicide chic' manner, anyone who can't see it is clearly blind angry.
ASOS must offer an apology and discontinue selling items that fetishise teen suicide.

Allaboutthatcake Tue 16-Jan-18 19:34:14

I didn’t realise hanger was the brand. It makes it mildly better.

WellThatsATurnipForTheBooks Tue 16-Jan-18 19:35:30

I can't believe people on this thread can't see the issue with this.

A work colleague of mine hung themselves earlier this year. Even if that wasn't still so fresh in my mind I still would feel the same about that Asos ad.

RidingWindhorses Tue 16-Jan-18 19:38:07

Dog collars, chokers and BDSM inspired stuff has always been part of punk and goth styles and I have worn all that type of stuff

For anyone who's old enough to remember punk, this the belt itself is fairly standard punk.

But the photo references suicide rather than bondage, which isn't ok on a teen site.

Ivymaud Tue 16-Jan-18 19:38:54

Message withdrawn at poster's request.

NewYear2019 Tue 16-Jan-18 19:40:14

Vile, really horrible.

Allaboutthatcake Tue 16-Jan-18 19:56:26

In so far as you could argue that the brand and the belt aren’t linked. Although given the pose it’s ynlikeky.

TheUglyFive Tue 16-Jan-18 19:56:33

""Sexy is fashionable"

Actually to me they are making suicide fashionable.

It's rank. And triggering without seeing the branding on the tee, that just adds to it.

Let's hope they get similar backlash to what H and M have been receiving for their monkey stunt.

Emmageddon Tue 16-Jan-18 20:16:38

That's incredibly insensitive.

BakedBeans47 Tue 16-Jan-18 20:17:28


iamyourequal Tue 16-Jan-18 20:21:20

Yanbu. Its in extremely bad taste indeed.

CottonSock Tue 16-Jan-18 20:23:11

Just horrible

tinkerbellone Tue 16-Jan-18 20:27:47

This is in extremely bad taste.
Just horrible.
Possibly done for a reaction - anything for publicity angry

doubleshotespresso Tue 16-Jan-18 22:48:30


Can't see the issue. When I look at that, I think sexual, not suicide. It's fashion. Sexy is fashionable.

Are you for real?

There will be many reading this thread and others viewing this image who think other far more sinister thoughts than you.

Had you ever had the misfortune to ever find a close friend or relative in a similar pose to the model let me assure you there would be nothing remotely sexy or fashionable.

Believe me you would see the issue then

Dipitydoda Tue 16-Jan-18 22:54:16

Fucking hell! At what flooring does anyone think that’s good, no matter if you see that as sexual or linked to suicide it has no place on a website like that. I would also question the safety of the article of clothing. At times like these you have to think thank fuck for m&s!

QuackPorridgeBacon Tue 16-Jan-18 23:19:09

I get why some people are disgusted or annoyed etc at the suicide look to the product. Although like I said earlier I seen it a sexual straight away. But why is it wrong to people on a sexual level? If you don’t find it sexy then that is fine, but to be offended is weird. I don’t like certain sex acts but I do like asphyxiation. This could be innocent fashion such as he punk style of the 90s. I wouldn’t look too much into the word “Hanger” from what I have gathered that is a brand name although a poor choice for the product picture.

I see people saying this is a site for teenagers which could make the sexual look, give a bad taste. I didn’t realise it was a site for teenagers. Can anyone confirm this? I’ve not actually been on it.

Katinkka Tue 16-Jan-18 23:21:43

That’s terrible! Wtaf

BlondeB83 Tue 16-Jan-18 23:26:01

Truly horrendous!

Ladybirdbookworm Wed 17-Jan-18 00:48:24


Lashalicious Wed 17-Jan-18 00:52:48

Vile for the sexual and suicide ok. Sick.

Majuna Wed 17-Jan-18 01:06:53

YANBU at all.

amigagal Wed 17-Jan-18 01:36:44

It's not on the site any more, so either it sold out really quickly or they've taken it down.

Flowerpot1234 Wed 17-Jan-18 13:20:13

Hanger? Choker? Eyes shut and looks like she's hanging and dead?

That is wholly vile and disgusting. ASOS need their heads testing.

Ginburee Wed 17-Jan-18 17:36:05

Totally inappropriate- who on earth thought this was a good idea???

Tiger44 Wed 17-Jan-18 17:39:17

Article in the independent.

strangerhoesagain Wed 17-Jan-18 17:43:13

Have you all nothing better to do?

DagenhamRoundhouse Wed 17-Jan-18 17:50:00

Daily Fail

Undercoverbanana Wed 17-Jan-18 17:52:09

Er - ASOS is for teens? I shop with ASOS a lot and I'm 50.

However - that belt/tie/necklace, or whatever it is supposed to be, is unpleasant and inappropriate for anyone at best and creepy and offensive at worst.

jayne1976 Wed 17-Jan-18 17:56:29

Saw it earlier today - it is very sick

DeleteOrDecay Wed 17-Jan-18 17:57:06

I think ASOS appeals to quite a wide range of ages. It's not just for teenagers but they do cater to them.

Have you all nothing better to do?

No, bye.

Cubtrouble Wed 17-Jan-18 18:03:10

To anyone who was NOT offended by the photo/item did you actually click and look at the photo??

It’s awful. Can not believe they sell that in a mainstream place

wildchild554 Wed 17-Jan-18 18:03:29

very offensive considering, the audience, the age range and amount of teen suicides. amazed this was allowed, would understand in a fetish magazine or something like that but not this. Hope you contacted them op

busymomtoone Wed 17-Jan-18 18:13:39

My teenage daughter and her friends shop on this website- I was going to repost this on Facebook to suggest boycotting a company which has chosen to glorify suicide/ violence using young woman ( 17 at max?) imagery to flog a tacky plastic belt- However having seen all the links to newspaper articles, suspect this was a cynical company marketing ploy in the ( hopefully wrong) belief of “ any publicity is good publicity “. Well not in my book, I have made my daughter delete their app from her phone and. Pokemon to several other mum’s who now feel no more inclined to let their daughters browse on Asos than on porn or suicide hubs. Appalling misjudgment by mainstream company.

nellieellie Wed 17-Jan-18 18:14:45

What I don’t quite understand is that they have a range of “hanger” clothes - jacket and tops? Am I missing something?

RaqsMax Wed 17-Jan-18 18:15:49

Totally inappropriate to be marketing this on a teen clothing site. It is clearly an allusion to auto-eroticism where some people hang themselves from a hook and self-strangulate for sexual gratification. It can sadly go wrong and there are many cases of accidental death with this practice (Michael Hutchence, for example).

Some teens might confuse this with suicide and hanging. It is just exploitative and tasteless.

MrMeSeeks Wed 17-Jan-18 18:19:08

To anyone who was NOT offended by the photo/item did you actually click and look at the photo??

DavetheCat2001 Wed 17-Jan-18 18:26:37

It's been removed from the site

Smudge100 Wed 17-Jan-18 18:44:53


user1476641978 Wed 17-Jan-18 18:49:41

I’m not offended easily either and am usually the one shouting ‘who honestly cares!’ But would say this is really inappropriate. Suggestiveness aside, looks like a health and safety hazard right up there with flammable shell suits.

dadshere Wed 17-Jan-18 18:54:21

YABU- it is nothing to get worked up about

rcat Wed 17-Jan-18 18:54:32

Message withdrawn at poster's request.

AmazingGrace47 Wed 17-Jan-18 18:55:38

Totally inappropriate

MissWilmottsGhost Wed 17-Jan-18 19:00:55

It's not a belt is it? It is described as a 'choker' and doesn't have holes in for a waist size. It is actually meant to be worn around the neck?

Fuck me, suicide fashion. Consumerism hits a new low confused

luckiestgirl Wed 17-Jan-18 19:06:18

I don’t think they meant it as suicide fashion. I don’t think it’s meant to look like she’s hanging. I think it’s a kink thing and she’s looking submissive. It’s obly called ‘hanger’ because that’s the brand name (they have many items by hanger).

Rabblemum Wed 17-Jan-18 19:10:52

I can understand why some woukd find it offensive but all my son’s tees have skulls, zombies or something offensive on them.

Springprim Wed 17-Jan-18 20:26:43

Absolutely horrible.

inashizzle Wed 17-Jan-18 20:40:20

Freaks me out and concerns me- didn't click on it, but the angle as well!! Girls might not necessarily see it as bordering perverse, really worries me how some young men would; I agree the name is distinct and vile. What's worse is my dd shops mainly from asos.

MumsTheWordYouKnow Wed 17-Jan-18 21:05:05

FFS shock

MumsTheWordYouKnow Wed 17-Jan-18 21:05:57

Surely there are decency standards in advertising.

IDrinkAndISewThings Wed 17-Jan-18 21:34:11

In very bad taste

BraayTigger Wed 17-Jan-18 21:46:32

What the hell is that?! £45! I used to work for ASOS and whilst it’s full of fresh young trendy things, this is so wrong and definitely not a trend to be seen in!

Mammasmitten Thu 18-Jan-18 08:35:24

WTF! Before I clicked on the image I just thought it was a belt used as a fashion accessory. Thought, what's the big deal. Then I click on it and see that it's called hanger and has one hole at the end that makes it appear like a convenient way to attach the end to a hook. Absolutely disgusting. It blatantly conjures the image of suicide by hanging. Not something that should be trivialized and not something that should be in a mainstream shop. No everyone wants to be exposed to this kind of thing. Especially if you were close to someone who had hung themselves. Could be traumatizing. It's incredibly insensitive.

Geordie1944 Thu 18-Jan-18 09:13:23

All fashion is pretentious, over-priced crap. Why should ASOS be any different.

manicmij Thu 18-Jan-18 11:03:14

There are a number of connotations to be taken from this advert - suicide, murder,sexual. Ask yourself what is it advertising. To me, all three I have mentioned. Lowest of the low advertising/marketing for ASOS.

morningconstitutional2017 Thu 18-Jan-18 12:43:31

It looks a bit like a dog lead. Absolutely not all right.

starzig Thu 18-Jan-18 12:49:18

It is fetish wear for the more confident woman. Nothing to do with suicide (though brand name is just slightly unfortunate). Also nothing negative in the fetish scene, girls that dress fetish choose to do so and therefore are not actually submissive in the abused sense.

LoniceraJaponica Thu 18-Jan-18 12:49:39

“I can't believe people on this thread can't see the issue with this.”

Same here. They must be completely lacking in social awareness and empathy. This is wrong and inappropriate on any level. It was mentioned on the 6.30 news this morning.

TrinitySquirrel Thu 18-Jan-18 12:52:31

It's NOT a belt. It's actually a bloody choker necklace!! shock

TrinitySquirrel Thu 18-Jan-18 12:54:01

I'm kinky as fuck but find the naming of it Hanger a bit vile.

Couldn't they have just called it the choker? So it was kinky not suicidey?

UnicornRainbowColours Thu 18-Jan-18 12:59:11

YANBU that’s horrible

FannyWisdom Thu 18-Jan-18 13:07:08

Sorry to pick on you Star but it is actually a necklace/choker that is deliberately fashioned to look like a belt which happens to be the popular item to hang oneself.
It's also branded hanger in case more was needed

I'd say this is a publicity/shock thing especially on the back of the YouTube twat.

QuackPorridgeBacon Thu 18-Jan-18 13:10:57

People seriously think this one single item is named hanger... that’s the brand name not the name of the actual item.

cantucciniamaretto Thu 18-Jan-18 13:15:33

Hanger is the brand, not the item. Choker has been the name of a type of necklace for a long time.
I don't really get the fuss. Its expensive and ugly, but that's about it.

LoniceraJaponica Thu 18-Jan-18 13:22:48

cantucciniamaretto Can't you see that it is in very bad taste and triggering for a lot of people? Really? hmm

Ikanon Thu 18-Jan-18 13:23:22


TiredConfusedMumma Thu 18-Jan-18 13:25:58

I just think it’s fashion these days.... unfortunately the world is full of offensive things

alliwantforchristmasis Thu 18-Jan-18 13:39:08

The naming and pose are very wrong but it’s a bit of fashion wear that I can’t see a lot of people buying, this is a belt would you have found it as offensive if it was a man wearing a tie with the same name and pose, as they get used more than belts as something to commit suicide with?
I do agree that it needs removing from the site and an apology posted concerning it, maybe a good will gift to the Samaritans too just a thought.

MsHooliesCardigan Thu 18-Jan-18 13:43:26

I genuinely don’t get offended easily but, as a psychiatric nurse who has had to cut down 2 patients who hanged themselves on inpatient wards and looked after an 18 year old woman in the community who hanged herself in a park - with her belt- I just find this sick.

cantucciniamaretto Thu 18-Jan-18 13:46:36

Can't you see that it is in very bad taste and triggering for a lot of people? Really?

No more so than a lot of other things. People wear necklaces that look like ropes, is that any different?

Gottagetmoving Thu 18-Jan-18 13:58:22

I don't find it offensive, just totally stupid.

LoniceraJaponica Thu 18-Jan-18 14:12:47

" People wear necklaces that look like ropes, is that any different?"

Of course it is hmm
It looks like a noose, not a loose necklace

cantucciniamaretto Thu 18-Jan-18 14:13:53

Google images for belt necklace shows millions of the things. It's hardly unheard of..

petbear Thu 18-Jan-18 14:17:56

That is fucking weird and disturbing.. And I am not usually offended of shocked at much!

petbear Thu 18-Jan-18 14:18:13

OR shocked, not OF shocked!!!

LoniceraJaponica Thu 18-Jan-18 14:25:10

I have never seen anything like this before. And judging from many of the responses on here, it looks like a lot of other people haven't either.

oatmilk4breakfast Thu 18-Jan-18 17:56:46

I tweeted them and they’ve removed it. I guess a lot of people felt like us. Man or woman the allusion is completely obvious and it’s not that it’s triggering necessarily that’s the problem it’s the implicit sexualisation of suicide that bothered me I think.

madeyemoodysmum Thu 18-Jan-18 17:58:57

Horrible and totally wrong on all levels!!!

FreshStartToday Thu 18-Jan-18 18:18:20

Google images for belt necklace shows millions of the things. It's hardly unheard of.. Yes there are. But none of the other images which show up when you do a google search use the sexualisation of suicide or strangulation to try and sell the necklaces. Disgraceful advert.

WunWun Thu 18-Jan-18 18:24:43

If you Google 'Asos choker suicide' there a load of articles quotoing posters on this thread. According to one of them, Asos has taken the picture down.

fastfrank Thu 18-Jan-18 18:27:00

The whole concept of it is disturbing.

LoniceraJaponica Thu 18-Jan-18 18:44:55

I have just googled images of belt necklaces, and none of them look as disturbing and inappropriate as the Asos one. In fact they don't look offensive at all.

QuackPorridgeBacon Fri 19-Jan-18 07:58:42

Everything can be seen as offensive and many things are used for suicide purposes. Should everything be banned? I really think a lot of people are taking offence whet eit is not needed. You got what you want anyway, it’s been taken down. Just beating a dead horse now.

EggsonHeads Fri 19-Jan-18 08:03:37

I'm not offended but I am a bit confused. That's just a very awkward image isn't it. Not sure who would ever think that it was a good idea but then again I could say the same of the product.

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