I had this email from the Insight Team: "Zebra Fuel has asked us to find 25 Mumsnetters to test their fuel delivery service, where you can order fuel to be delivered directly to your vehicle via an app.
"To be eligible to take part in the test, you’ll need to have a Diesel car and live in central or West London".
It seems to me unethical for Mumsnet to be promoting this. Diesel vehicles are the most polluting in London. Schools throughout London are experiencing pollution levels that breach safe limits. I myself have trouble sometimes when walking along busy roads, not to mention little ones whose lungs are still developing.
But it's not like they are increasing usage of diesel. Mumsnet users will not be buying diesel cars just to participate. Don't get me wrong, the pollution in London is disgusting, the popularity of diesel (result from government insentives not mumsnet trials) being one of the contributors but, given that this will have zero impact (the only thing that will make a real difference is improvements in infrastructure (public transport, traffic flows, increased speed limits) for existing cars and improvements in infrastructure (charging points in particular) and incentives for electric cars.
I guess the point is that the app makes it more convenient to drive diesel, so tipping the balance more (if even slightly) towards the choice of driving diesel. Of course, not promoting it won't stop people driving diesel. Just as (Mumsnet) not promoting tobacco products won't stop people smoking - yet I don't think I would be asking AIBU about that. It's about a general awareness. And, it does seem at odds with the more "wholesome" products I've so far been invited to do surveys on.