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To wonder why everything has got unicorns all over it?

(107 Posts)
OwlKiss Wed 22-Nov-17 21:25:06

Is this a metaphor for something, or a cultural reference that has passed me by?

Why can't I buy children's clothes, wrapping paper, birthday cards, christmas decorations, anything, without it having glittery unicorns all over it? My local bakery has cupcakes with horns and closed eyes with long lashes.

What does it mean?? confused

peachgreen Wed 22-Nov-17 21:25:42

It’s just the in thing. Last season it was foxes - before that, owls - before that, pineapples. It’ll pass.

iklboo Wed 22-Nov-17 21:26:32

Let us not forget the wolefs

MsHarveySpecter Wed 22-Nov-17 21:27:47

It is just the thing but I like it! :saddo:

OrchidShmorchid Wed 22-Nov-17 21:28:12

Wolefs? hmm

nightshade Wed 22-Nov-17 21:29:05

Don't even talk to me..

Thankfully my two don't seem to have noticed and I'm not drawing attention to it!

Sheitgeist Wed 22-Nov-17 21:29:15

Well it beats pugs on everything!

W1a Wed 22-Nov-17 21:29:18

It’s just what’s in. Like the owls, cacti, pugs etc.

passmethewineplease Wed 22-Nov-17 21:29:42

YANBU. I reckon mermaids are next!

Sheitgeist Wed 22-Nov-17 21:29:48

I like wolefs.

goose1964 Wed 22-Nov-17 21:31:40

You got moustaches

LloydColeandtheCoconuts Wed 22-Nov-17 21:32:10

I think they might have something to do with gender identity too. But don’t quote me on that.

ColinCreevy Wed 22-Nov-17 21:32:20

Didn't we already do mermaids? Nauseating "Im really a mermaid" tops for grown women. Please let's not do mermaids again.

Rainyboooooo Wed 22-Nov-17 21:33:32

Wolefs are for the special people

TracyBeakerSoYeah Wed 22-Nov-17 21:34:23

I have no idea but I'm thinking it's something to cheer us up (forgetting that these things are though of at least 2 yrs in advance.)

If any designers, trend setters, futurologists etc are reading this then I want Badgers in 2020, Flamingos in 2021 & some Mondrian/Ancient Eygptian/Aztec designs in 2022.
Thank you 😊

ijustwannadance Wed 22-Nov-17 21:35:04

At least the flamingo phase has gone.
And cacti.

I think the reason the unicorn thing has been so big is because it appeals to young girls rather than just adults and homeware.

Booboobooboo84 Wed 22-Nov-17 21:36:09

Hahaha @traceybeakersoyeah I know a little bit about trendsetting from uni and everything is all predicted for those years but Aztec is making a come back, llamas are here to stay as are flamingos and in the next couple of years fairies, sprites and dryads and the like are massively coming back lol

TracyBeakerSoYeah Wed 22-Nov-17 21:36:58

Though I think we'll get an Art Deco/Cubist meets Art Nouveau thing next. (Due to the extreme chaos we're in at the moment.)

Booboobooboo84 Wed 22-Nov-17 21:37:02

Plus the unicorn trend is a play on how unique everyone is, it also has connections to the trans community.

iklboo Wed 22-Nov-17 21:37:12

AAAAALLLLLL the wolefs here

OwlKiss Wed 22-Nov-17 21:38:22

But how do these things become "in"?

Do marketing executives make a mass groupthink decision about it?

I get things becoming popular on the back of films, music, TV programmes or whatever.

But now things seem to just get plastered over everything, but there is no catalyst for it. Just marketing people think everyone should be obsessed with unicorns confused. Is there some algorithm for working out the next pointless fashion?

captainprincess Wed 22-Nov-17 21:41:41

Didn’t we have cupcakes for what seemed like forever?!

Booboobooboo84 Wed 22-Nov-17 21:42:05

No there are trans forecasting companies like trend union and companies like mintel(I think it’s mintel) that forecast everything. Trend union approach high fashion trend setters and fashion editors who submit pages and trend union will produce a prediction book that people in industry will buy. So then middle fashion will copy from this. And then the lower level of design will copy from middle fashion.

If you’ve ever seen the devils wears
Prada the conversation about the blue sweater Andy wears is pretty accurate

MammaTJ Wed 22-Nov-17 21:42:17

DD2 is into unicorns and DS is into Pugs!

It's fine, it's just a bit of fun!

Booboobooboo84 Wed 22-Nov-17 21:43:05

Trend forecasting that is not trans forecasting- let’s not turn this thread into a conversation about that 😂

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