After all the stuff about Zoella going around on here I decided to watch a few videos to see just how she can get away with the likes of that £50 advent calendar
I couldn’t help noticing that she kept repeating phrases such as ‘Although most people that watch are over 18, I do have some younger viewers’ and ‘Obviously most of my viewers are adults’ etc etc. As well as this most of her content has a few swear words and often a lot of very adult humour, so I just can’t believe she is targeting herself at tweens, and for someone who doesn’t drink much there’s a lot of focus on alcohol.
I suppose I just don’t understand who she is aiming for? I can easily see past most of her products and they seem quite young, but her fans apparently aren’t. The branding side of it just seems a bit muddled really (don’t get me started on Louise Pentland).
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To wonder who Zoella’s target market is?
22 replies
Fluffysparks · 14/11/2017 20:14
OP posts:
fridgepants ·
14/11/2017 21:02
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