To ignore the 'do not reheat' on M&S raw meat packages?

[BananaThePoet]

I noticed that all the raw meat I am buying from M&S has 'Do not reheat' on the packages.

So in other words I cannot for example, according to them, make a bolognese sauce from raw meat ingredients bought at M&S and then refrigerate or freeze it to reheat later!!

Nor can I make a casserole from beef chunks and reheat the leftovers next day etc etc
I contacted M&S via their Facebook to ask them why it says 'do not reheat' and got a reply that makes no sense.
Any food techy people here who might have any sensible reason to explain why M&S raw meat is different from raw meat bought everywhere else so that it needs this warning on it?

[dementedpixie]

There is no sensible reason I can think of tbh

[MrTrebus]

Does it actually mean do not reheat AFTER cooking though? Can't be right?

[RavingRoo]

They’re using the same labelling as they do on pre-made food, as they can’t be bothered to issue (or pay for) new labelling. I raised this back when my neice worked for them and she was told emphatically that it was to encourage people to buy more.

[mirime]

I suspect it's just covering their backs. If you don't refrigerate it, don't reheat it thoroughly and get ill you can't blame M&S.

[BananaThePoet]

MrTrebus - it must mean that because otherwise it would mean you couldn't even cook it from raw!! LOLS

Just noticed it says it on their bacon as well.

[BananaThePoet]

Raving Roo.

That is interesting. It seems a bit mean to encourage people to waste food though especially at a time when other supermarkets are trying to encourage people not to waste food.

[BarbaraofSevillle]

YANBU. I ignore a lot of food safety guidance and it's never done me any harm. Do not reheat is absolutely designed to encourage people to throw away perfectly good food and buy more.

[Weedsnseeds1]

Food technologist here.
No reason at all not to.reheat after cooking ( as long g as you cooked it properly and refrigerated or frozen).
Are you sure it doesn't say re-freeze rather than re-heat, as that would make sense for previously frozen raw meat?
Even if previously frozen, still fine to cook and re-heat though.

[BananaThePoet]

Weedsnseeds - thanks for that.

No definitely - do not reheat!!!

To add to the ridiculousness - I just got back from my weekly shop and discovered it says it on the back of the M&S bag of potatoes too!!!

Spuds. In their peel. Raw. With instructions how to bake them and followed by the now constantly haunting me instruction not to reheat them!!!

[BananaThePoet]

Here they are. Two meat packages with Do Not Reheat on them and a bag of spuds with the same instruction!!!

[Weedsnseeds1]

Very strange!

[SilverySurfer]

Bonkers. I have made stew etc from M&S beef, then reheated portions from frozen and am still alive.

[Funko]

I didn’t even realise bags of spuds had instructions on them!

[Seeyamonday]

Cook once, reheat once, I'm a cook and that's the golden rule. Reheat from frozen if you want with everything except rice.

[BananaThePoet]

Seeyamonday - that's how I do things. Not killed anyone yet.

[Seeyamonday]

Banana the poetry, safest way, oh and I've never killed anyone either