Very inappropriate Amazon sponsored link on search for children's books

[MiddleEngWoman]

AIBU? typed in 'books for 13 year old boys' as I am searching for a birthday present for my soon to be teenage nephew. On the first 2 pages of the resulting search were 2 sponsored links to crotchless knickers!!!! How on earth does Amazon justify the appropriateness of such items in the midst of a list of children's books. I had always assumed that there were checks and controls in the coding of these sites which would mean that such a search would not link across to such items. Clearly I am very naive. I have clicked on the 'report inappropriate advert button' but are unsure of what exactly happens next and if Amazon actually have the time or inclination to actively follow up all such reports, given they have no means of contacting you back with their conclusion.

[TenForward82]

I always thought these were based on past searches... Can someone more enlightened than me wade in?

[WhatToDoAboutThis2017]

Usually the searches are tailored to you and based on what you search for.

So if you, or your DH, has searched for lingerie on amazon before, lingerie will appear as an advert (even if you/he deleted the history of it).

[PenSylvester]

Is there any way that you/your partner/anyone else has been looking for them online? Not sure about amazon, but a lot of websites use cookies which target adverts to what they think your interests are.

[PenSylvester]

X-post

[DramaInPyjamas]

Sponsored links and ads are almost always based on previous searches

[caffeinestream]

Adverts are mostly linked to your search/browser history.

Sounds like someone in your house has been looking at crotchless knickers!

[SleepFreeZone]

Ooooops 😂

[sonjadog]

The adverts are based on your search history. Stop looking at crotchless knickers and the problem will go away!

[TenForward82]

Well, he IS a 13 year old boy...

[troodiedoo]

Hehe

[FishInAWetSuitAndFlippers]

they are definitely based on previous searches oh dear op.

[Shelvesoutofbooks]

So op, what colour were the crotchless knickers you bought?

[LanaKanesLeftNippleTassle]

Yeah, sorry but ads like that are tailored directly to your own searches, they are never random.

Have you been looking for saucy lingerie OP??

[ClashCityRocker]

Yup can confirm others are correct.

You got a birthday coming up op

[OutnumberedbyFurchesters]

😂😂😂

Oh dear...

[SparklyMagpie]

[TheSkyisBlueToday]

My alarm bells would be ringing!

[Madbum]

oh dear indeed 😂😂😂

[MissionItsPossible]

You may have just ruined your birthday surprise, OP? As others have said, adverts are based on past searches and algorithms. The adverts you see are not the adverts everybody else sees. Someone in your household has searched specifically for those knickers!

[JiminnyCricket]

Hey, I work in the industry and advertise sponsored products on Amazon on behalf of a lot of clients.

Your ads are served to you based on the previous searches linked to the account you logged in with.

Hope they didn't chafe too much ;)

[stopfuckingshoutingatme]

blame your cookies not amazon

[LeannePerrins]

This is amazing.

[Slimthistime]

oh sorry OP but this gave me a laugh this morning

Amazon don't decide to put crotchless panties in a child book search, it's based on usage from that computer.

[FakePlasticTeaLeaves]

[Sallystyle]