To think this window display is inappropriate?

[SamineShaw]

I'm not a prude but really?

[ProudBadMum]

Photos won't load so all I can see is an ice cream saying lick me...

[babymouse]

Someone mentioned it at work. I think it's kind of stupid, but that's because I imagine screams of annoyance rather than passion.

[xStefx]

So what should it say? Eat me ?

[TaurielTest]

There was a particularly rude range of cards inside to go with the puntastic ice-cream display - I think they got pulled. www.cosmopolitan.co.uk/reports/news/a49215/paperchase-under-fire-x-rated-valentines-cards/

[sooperdooper]

Meh, can't get myself worked up about that

[Treaclex]

Is it
Lick me until ice cream

[Soubriquet]

I love it

Perfect play on the pun and goes over most kids heads

[Fallonjamie]

Doesn't bother me at all. I wouldn't have looked twice.

[Cluedough]

Its an ice cream. What else would you do with it?

If it was a dick I would see your point.

Kids see this and there's absolutely nothing for them to wonder about. It's totally innocent. Unless your mind goes there...

Then it's done it's job perfectly!

[SamineShaw]

It's in the window of Paperchase, would you want your 7 yr old reading it out loud then asking you to explain?

[kali110]

Really?

[ProudBadMum]

So is it just an ice cream and lick me?

If so you say well you like ice creams don't you? 7 year old says yes and you get on with your day

[ineedamoreadultieradult]

Seems fine to me

[Cluedough]

"What does that mean?"
"Its an avert for ice cream on Valentine's day. It's a nice dessert after dinner"

Tadahhhh!!

[SillyMoomin]

If your kids ask you explain you say you lick an ice cream?

Think you're waaaaaay overthinking this. And need to worry about something else

[Jellybean83]

Haha I'm so lame, been sitting for a minute trying to work out WTF 'lick me until ice cream' was supposed to mean. Get it now.

[Maudlinmaud]

Yes paperchase have gone real durrrrtty!
Oh well.

[LilQueenie]

I suggest you avoid all shops until valentines is over then. Have you decided how to answer her questions on the handcuffs, and cheeky slogan cups in the card shops, poundland, supermarkets, pretty much any shop!

[SamineShaw]

This probably sounds preachy but I feel far too much is being written off as going over kids heads but they are not innocent for long these days 😞

[ProudBadMum]

Kids hear worse in the playgrounds

[Fallonjamie]

I don't think an advert with an ice cream saying 'lick me' is stealing childrens innocence.

[CaoNiMa]

I think it's fine, actually - and I'm usually the first to criticise things like this. As far as I can see, it isn't misogynistic, homophobic, or racist, and thus it gets the Cao Seal of Approval.

gavel

[ghostwatch]

Yes I think it's inappropriate. My 7 year old wouldn't get it but my 13 year old probably would and that would be embarrassing. There is no need really is there. I also despise that ice cream called snog. How rank