Sadiq Khan shouldn't be able to tell us what is an unhealthy body

[feellikeahugefailure]

So the London Mayer has banned adverts with “Unhealthy or Unrealistic” body images. Doesn't this just all feed into people these days unaware of what a healthy body image is? This woman is in great shape and looks very healthy to me.

Sorry if there has been a post on this, I find the advanced search here not that great.

[neonrainbow]

You're spectacularly missing the point. The advert is body shaming all women who might go to the beach who dont look like that. Its sexist. Good on Mr Khan for caring about negative attitudes being forced into thousands of womens faces every day.

[originalmavis]

She looked a bit skinny to me and most likely airbrushed within an inch of her life.

[Pagwatch]

The person who wrote that article you linked to it's really fucking thick.

[dementedpixie]

And it's saying that using that protein stuff will give you a body like hers...it won't!

[ThenLaterWhenItGotDark]

Can shit blogs also be banned?

Did you write it OP?

[Topseyt]

I think he is right to do this. Good on him.

If you have that perfect body shape then bully for you but many of us don't and haven't appreciated ads such as those making us feel even more inadequate.

By the way, she wasn't a great body shape. She was unhealthily thin.

[ilovesooty]

Oh for fuck's sake.

[ThatsMyStapler]

Too thin, you're not meant to be able see ribs!

It's unobtainable for most people to look like that, and unnecessary pressure for our young people YABVU

(yes, I'd love to look like that, never going to happen though)

[MilkTwoSugarsThanks]

I was going to disagree - but actually I do agree with what she has written in her blog.

Where do we draw the line? Is an advert featuring an Olympic champion body-shaming those of us who will never (or never did) achieve that look? If not, what's the difference?

[ThatsMyStapler]

"I was speaking to a personal trainer friend about this and we both agreed that it was not body shaming, it’s an inspirational image"

Oh well that's OK then

[Numberoneisgone]

There is nothing wrong with that woman she looks great. The problem is that apparently I need to aspire to be like her because my body is not beach ready. That inference is the problem.

[museumum]

It was the body shaming advert that was the issue. Not the picture of the model. Who certainly didn't use the product anyway as she was vegan.

[RJnomore1]

You should be able to see ribs a bit!

I worry we have completely lost sight of healthy in both directions.

[feellikeahugefailure]

I think everyone has missed the point of this thread.

It's not about one advert. It's about where do we draw the line on this?

"I think he is right to do this. Good on him."

[PurpleDaisies]

Is that your blog op? Wanting to generate some clicks?

[Zarah123]

YABU. Last year, the advertising standards authority banned the 'beach body ready' ads by Protein World, that the blog refers to.

Did you complain then too?

[feellikeahugefailure]

Where do we draw the line? Is an advert featuring an Olympic champion body-shaming those of us who will never (or never did) achieve that look? If not, what's the difference?

Thanks, that's the point I was trying to make with this thread :)

[Pagwatch]

A photoshopped model telling you what to look like to go on the beach is absolutely nothing like an Olympic athlete advertising sports products.

In the same way that a blog by a twit is not the same as an article.

[bobbinpop]

Of course it's a negative image/situation: it's designed to make some people feel bad about not having a certain body type/figure and BUY their product.

Good on Sadiq!

[SaucyJack]

It's the wording that needs banning/that ad rather than the model.

I don't look like that. Am I not "ready" to go to the beach until I do?

[SeemsLegit]

The model looks strong and healthy. It's wrong to hide away bodies like that because people are happier being obese.

Does that mean any adverts with obese people will be banned for promoting unhealthy body ideals? Or will they be lauded as "real women" (assuming it's a woman!)

[Pagwatch]

God above.
Stupid is as stupid does.

[LaserShark]

What I don't like about the advert is the caption 'are you beach body ready?' because of the implication that your body has to look a certain way before you can take it to the beach. I don't like the idea that we can't be seen in swimwear until we are physically perfect. To me, that's the issue more than the size and shape of the model.

I do take issue with the repeated assertion that we have 'lost sight' of what a healthy body looks like. Perhaps a lot of us don't manage to maintain one, but I doubt there are many women who aren't fully aware of what they are 'supposed' to look like and what the ideal beauty standards are.

Healthy bodies also don't have to look the the model's. Healthy bodies come in more of a range and there are more achievable standards of healthy body than that particular body.

[MuddhaOfSuburbia]

Is it your blog op?

I'm all for this sort of thing anyway for reasons given above, good work Sadiq

[hewl]

Yes I think there's a philosophical argument to made that being thin is actually easier to achieve than looking like Jessica Ennis. But I'd rather my kids saw Jessica Ennis than a very thin randomer.