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to think that things that come in black packaging feel more luxurious?

(3 Posts)
CarbonFibrePrincess Sun 31-Jan-16 15:25:47

Just that really. Thinking about it while eating some cheapy chocolate and realised that the box really did encourage me to choose it over something else. I also have some items of makeup and creams in black boxes / containers which seem to feel more 'special' than things in clear packaging for instance.

RudeElf Sun 31-Jan-16 15:26:51

Yes i totally agree. I dont know why but its a great marketting tool.

CruCru Sun 31-Jan-16 15:30:04

Yep. Jo Malone scent is always wrapped in black tissue.

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