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To wonder how much money MN got from Cadburys

(24 Posts)
Sallyingforth Mon 14-Dec-15 09:45:08

for their product placement in the Smiley.

FlameProofBoots Mon 14-Dec-15 09:45:43

chocolate

FruVikingessOla Mon 14-Dec-15 10:01:43

www.marketingmagazine.co.uk/article/1366860/cadbury-aims-bring-joy-mums-six-figure-mumsnet-deal

It's not just the smiley though, they're running other promotions as well.

Sallyingforth Mon 14-Dec-15 10:04:57

Very interesting, thank you.
The other promotions are quite open, but I thought the Smiley was rather insidious.

SilverOldie2 Mon 14-Dec-15 10:35:26

It's useful, any time you want to refer to something as crap. just use chocolate now kraft have made Cadburys chocolate inedible.

LurkingHusband Mon 14-Dec-15 10:40:31

It's useful, any time you want to refer to something as crap. just use chocolate now kraft have made Cadburys chocolate inedible.

Maybe it'll go viral ? "what a bunch of kraft" ?

The similarity in pronunciation - despite orthographical differences - should form the basis for a serious investigation into the existence of a higher power smile - or is a form on nominative determinism ?

Sallyingforth Mon 14-Dec-15 11:08:44

Of course, no one would think this was an attempt by Cadbury's new owners to overcome the reaction of MN's posters to their unpleasant product.
Would they?

LurkingHusband Mon 14-Dec-15 11:11:57

One course of action might be to ensure that whenever anything is written regarding Kraft/Cadbury, the full story is always included - it's the opposite of abbreviating, but judging by other instances, very effective at pushing the message.

Especially in Google smile.

So "Cadburys ruined by Kraft" ?

ComposHatComesBack Mon 14-Dec-15 11:27:17

chocolate

pay your fucking taxes you thieving cunts

Otherwise you can shove your chocolate up your arses.

HoneyDragon Mon 14-Dec-15 11:30:29

I blame Jeffrey.

I reckon Jeffrey worked for Cadburys

Sallyingforth Mon 14-Dec-15 12:16:56

I had given up on Cadbury's, since you can buy far better chocolate at lower prices from Aldi and Lidl, but last week I accepted some from a friend out of politeness. That oily aftertaste! Ugh!

wasonthelist Mon 14-Dec-15 12:19:58

Don't forget that apart from ruining the chocolate and firing workers, they gave up paying tax.

Sallyingforth Mon 14-Dec-15 12:22:45

It's not just the Cadbury brand that pays no UK corporation tax.

www.mondelezinternational.com/brand-family

ComposHatComesBack Mon 14-Dec-15 12:29:58

*Of course, no one would think this was an attempt by Cadbury's new owners to overcome the reaction of MN's posters to their unpleasant product.
Would they?*

Well if this thread is anything to go by, it would appear to have backfired rather badly.

Sallyingforth Mon 14-Dec-15 13:49:16

Nah. Count the posters. Threads like this have a tiny audience and little effect.
Mondelez will sell their soyalate regardless.
MN will take money from 'sponsors' regardless.
The world carries on.

wasonthelist Mon 14-Dec-15 14:27:21

It's true - more people care about who won x factor, sadly.

uglyflowers Mon 14-Dec-15 15:03:37

Soylent Kraft, erm I mean Cadbury's, is gross. They can stick all their advertising up their big purple ass. And I say that as a fat lady who used to eat their products constantly chocolate chocolate

uglyflowers Mon 14-Dec-15 15:04:40

and I didn't know they were tax dodgers.

wasonthelist Mon 14-Dec-15 15:30:04

Seems like a lot of US multinationals regard tax as optional outside the USA. I wonder how a UK multinational trying that in the USA would fare?

MoriartyIsMyAngel Mon 14-Dec-15 15:43:27

Long thread here www.mumsnet.com/Talk/_chat/2511511-Dear-MNHQ-With-your-new-collaboration-with-Cadburys-could-you-tell-them-to-make-it-taste-less-shit?

And thread from last year that I found while searching for the one above www.mumsnet.com/Talk/am_i_being_unreasonable/2230601-To-think-kraft-have-ruined-Cadburys

I hoped that the might of Mumsnet might convince them to give us the good old Cadbury's back, but no.

My 8 year old niece had** to have a Cadbury's advent calendar this year because all her favourite Gleam YouTubers are promoting the fuck out of them. (I did notice that Zoella is much more enthusiastic about her Thornton's one though. She has been 'diplomatic' about the chocolate in the Cadbury's one.)

kali110 Mon 14-Dec-15 15:52:06

I'm not bothered except that my creme eggs got smaller!
Kraft own a lot of the chocolate being sold and i love a lot of what they make anyway.

BrendaandEddie Mon 14-Dec-15 15:53:56

i never liked Cadburys anyway. Cheap chocolate - ew

DyslexicScientist Mon 14-Dec-15 15:56:45

Ladies I'd be careful who you are critical, don't feed the hand and that chocolate

Sallyingforth Mon 14-Dec-15 17:44:45

Thanks for the link Moriarty. I hadn't seen that and being in Chat it will disappear soon.

I hope MN Limited will be more careful in future before taking money from tax dodgers pushing damaged products. I'm sure they don't need the cash, and it goes against the MN unbiased ethos as I understood it. Very disappointing.

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