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To be concerned I can't even get one customer?

(138 Posts)
corgiology Tue 17-Nov-15 23:07:21

I have been advertising through various channels for my new dog walking and dog training business for several weeks now. Yet I haven't had a single enquiry.

I have tried:
Car Magnets
Facebook advertising
Blogging
Social Media (posting in groups in my hometown, updating my pages regularly, trying to increase SEO)
Streetlife.

Next thing I will try is wearing a uniform but it's really disheartening that I am getting nowhere. I don't want to harass people in the park or on walks where possible but that might be my next plan.

I really thought facebook advertising would work.

32ndfloorandabitdizzy Tue 17-Nov-15 23:10:06

Shop window? leaflets through doors?

TBH I wouldn't look at any of the places you listed. What is your demographic?

32ndfloorandabitdizzy Tue 17-Nov-15 23:10:31

Local kennels? Vets?

MrsLeighHalfpenny Tue 17-Nov-15 23:10:58

Drop leaflets through the doors of houses in affluent areas. That'll work. Only expect a 10% contact rate though, with maybe half of that converted to sales. After that word of mouth will help a little too.

PantryofWhoGivesAFuck Tue 17-Nov-15 23:10:59

do you have a website? do you make your qualfications and credentials clear?

what are your competitors doing? is it a crowded marketplace?

i have seen dog walking going very cheaply and even for free on gumtree.

Nottyougin Tue 17-Nov-15 23:11:21

Sounds like you've been very proactive hopefully that will pay off in the future- I would target local parks with leaflets or going there to hand out leaflets but at weekends/early/later so you are catching people who are working and have more need.
Maybe do an offer of a free trial or some kind of incentive?

ExasperatedAlmostAlways Tue 17-Nov-15 23:11:35

Is there a lot of competition in your area? Did you do any market research to see if it's something in your area would be interested in/need?

Where about a are you based?

Have you registered on yell? Printed business cards, flyers to post through doors? Flyers up in local shops, vets, pet stores? Is your business name really obvious as to what it is?

LaLaLaaaa Tue 17-Nov-15 23:12:43

It's a saturated market, so many people do it now. But I would suggest local Facebook groups, pet stores, website.

PlaymobilPirate Tue 17-Nov-15 23:12:54

How much are you looking to charge? Could your prices be putting people off?

strawberrypenguin Tue 17-Nov-15 23:13:24

Umm trying to put this as nicely as possible but are you sure it's a valid business for your area. Maybe nothing has happened because here is no demand for your services. I can't see how harassing people who are actually happily walking their dogs themselves is going to help.
Maybe try linking to similar local businesses - flyers at the vets?

32ndfloorandabitdizzy Tue 17-Nov-15 23:14:25

Does your van have a logo? I do notice the dog walking (and cleaning) band and cars on my road.

32ndfloorandabitdizzy Tue 17-Nov-15 23:14:49

vans not band

celtictoast Tue 17-Nov-15 23:15:10

Take out an ad in the local paper?

Mermaid36 Tue 17-Nov-15 23:16:12

I'd be targeting vets practices and local owt shops with posters/flyers

As an aside, do you have any animal-related qualifications? I'd only use a dog trainer who was qualified by a certain body, and used (mainly) positive methods - no Cesar Milan shit...

Needtobebetter Tue 17-Nov-15 23:17:11

I'd look at your prices - I need a dog walker but the price always seems too high and with things being as they are in my area I just can't justify the cost. Sadly, there will be other people with dogs who are in the same position.

I doubt there is the market tbh. Could you combine it with something else? Dog grooming/pampering?

WorraLiberty Tue 17-Nov-15 23:18:19

Are you qualified to train dogs?

Regarding dog walking, most people I know have dogs because they enjoy walking them.

Although that's not to say they always have the time, or are as able bodied as they were when they first got their dogs.

But still, it might be area dependant?

corgiology Tue 17-Nov-15 23:21:37

I have been to many business networking type events and they say online is the way forward and leafleting is a waste of time (I also know of others in my area who have done leafleting with little success, I know I throw out any leaflets coming through my door!)

There is a lot of other dog walkers in my area but I am not the same as them. I have a unique selling point. I do have a website with little traffic.

In terms of vets/kennels etc I have tried that before and again very little comes from it.

My demographic is full time workers or people with very little time to train their dog. I target pet owners on facebook. I do in home training which means that I will help train their dog when they are out at work (with regular follow up appointments).

corgiology Tue 17-Nov-15 23:23:28

I am fully qualified to walk/train dogs. I have a degree in animal training, national diploma in animal management and numerous years of experience working with dogs so I feel I am definitely qualified in this area.

WorraLiberty Tue 17-Nov-15 23:26:04

What is your unique selling point?

Perhaps you need to look at a different area, if most of the people who need dog walkers already have them sorted.

BackforGood Tue 17-Nov-15 23:27:26

but how do your prices compare with your opposition?

Ultimately, if you've not had a single client, then I would suggest you are charging too much. Tbh, I doubt if most people really care about your qualifications - they surely would employ someone to take the dog out for a walk because they are out all day or because they are infirm, not to 'get their dog trained'.

JohnCusacksWife Tue 17-Nov-15 23:27:14

A degree in animal training?? What's your USP?

TheWitTank Tue 17-Nov-15 23:27:17

We have a couple of dog walkers round here who do really well -but we live in a very rural fairly affluent village where most people have one/two dogs. Look at your local area again; does it have enough potential clients? Use local newspapers, advertise in shops. Leaflet -we get loads of business from leafleting at work. Initial special offer/introductory price?

Greengardenpixie Tue 17-Nov-15 23:27:32

Maybe the market is flooded in your area.
Maybe there is no demand for it in your area.
Change the area you are advertising in/working in.

ExasperatedAlmostAlways Tue 17-Nov-15 23:27:32

What are you charging compared to the competition?

Would you be able to link to your business page so we can give feedback?

MrsLeighHalfpenny Tue 17-Nov-15 23:28:12

A degree in animal training???confused

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