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to think this railcard advert's treatment of disability is not right?

(36 Posts)
RealHuman Tue 04-Aug-15 21:12:39

Prepared to be told I'm overreacting, but bear in mind I'm not saying this is Nazi eugenics levels of unacceptability, just that it made me go hmm

I can't find the advert online, but the latest railcard ad has a voiceover saying something along the lines of, "Whether you're 18-25, over 60, travel as a family, or in a pair, there's a railcard for you" - followed by a picture of their five railcards - young person's railcard, older person's railcard, family railcard, two together railcard, and also the disabled people's railcard.

Huh? Are we still invisible in 2015? Is it damaging to the company somehow to mention disabled people out loud?

BeyondTheWall Tue 04-Aug-15 21:16:51

Perhaps its a positive, that any one of them could have an invisible disability?

doubt it

bangbangprettypretty Tue 04-Aug-15 21:19:36

I work in marketing and I reckon it could just be a fuck up with the filming.

I bet they got the rushes from the studio back at a different time to the voice over and someone in the office piped up with 'But you forgot the Disabled Railcard!' If it is in a different revenue stream (may be part funded by the government) it might not be looked after by the same team.

It's not an excuse but it does happen - I speak as someone who once put a typo on a London Underground billboard campaign blush

RealHuman Tue 04-Aug-15 21:24:27

Thanks, that's interesting, bangbang!

I once saw a massive vinyl window decal thing in... New Look, I think it was (could've been Top Shop), clearly part of a proper campaign, that said in foot-high letters, "TWINKLE, TWINKLE, YOUR THE STAR" <cringe>

Hurr1cane Tue 04-Aug-15 21:29:41

Round here, they've painted a massive road sign on the road telling you to turn right for a certain town and they've spelt the town name wrong. grin

IcaMorgan Tue 04-Aug-15 22:30:57

The disabled card could be covered by the travelling in a pair as its for disabled and a carer to use

RealHuman Tue 04-Aug-15 22:48:04

I can't remember the exact wording (and, annoyingly, can't find the as online) but I didn't get that feeling from it at the time, though you could be right of course. But the disabled person's railcard does also give you a discount if you're travelling alone.

RealHuman Tue 04-Aug-15 22:48:51

Ad. Bloody autocorrect changes it to "as" every time.

Samcro Tue 04-Aug-15 22:58:49

don;t get the problem.
I would just think oh thats good (but I don't do trains)

cuntycowfacemonkey Tue 04-Aug-15 23:01:27

Hmm I do see your point, the only thing I can think is that people with disabilities also fall within all the categories they mention so may want to travel on a family card or a two together card etc so maybe they could not think of a way to word it in a way that acknowledges that as well as advertising they have a disabled card too? If that makes any sense? Maybe they felt they would get complaints that somehow they are seperating disabled travels from others in someway?

cuntycowfacemonkey Tue 04-Aug-15 23:03:16

Also the other types of cards are "special offer" types of deals so it would be in poor taste to advertise a disabled card as some sort of special offer/perk?

Iwouldnt Tue 04-Aug-15 23:05:36

I do get where you're coming from. Suspect that they wanted to come out with an inclusive 'our extortionate confusing fares are actually really cheap for everyone' message, and the disabled railcard is less identifiable with for the majority (as the advert is propaganda, rather than trying to promote use of cheaper fairs?)

WickedCrip Tue 04-Aug-15 23:09:19

I think this is one of those things that would make me roll my eyes but I'd leave it. We should be visible and it annoys me we aren't but at the same time on the grand scheme of things it's small (to me)
Disabled person's rail fares are problematic anyway - wheelchair users who travel in their chairs aren't required to have one but the discount for those who qualify can't be applied online and is a complete different system (amount discounted is higher but it can only be applied to different types of tickets) which means no one even the station staff know how much journeys should cost and having a rail card might be cheaper but it's not possible to determine that. I'd much rather the train companies sorted that mess.

WickedCrip Tue 04-Aug-15 23:10:40

disabled people who travel in their chairs aren't required to have a railcard I mean. We need a ticket, obvs.
I should proof read better before posting.

Cabawill Tue 04-Aug-15 23:17:55

The Disabled Railcard is different because it can't be bought online or at a station like the others. You have to apply by sending off the form so that the credentials can be checked.

I'm guessing that's why they left it off the advert because it was telling you have to purchase etc

Pipbin Tue 04-Aug-15 23:21:57

they've spelt the town name wrong

The next village to mine has my village name spelt wrong on the road sign. It's been there for about 100 years though so I don't think anyone is going to change it now.

Pipbin Tue 04-Aug-15 23:26:51

"Whether you're 18-25, over 60, travel as a family, or in a pair, there's a railcard for you"

I do see your point OP. I think it is a little off too. However I guess that as a disabled person you could easily fall into some of the other categories too.
And I would assume that a person entitled to a disabled persons rail card is likely to be aware of it and it doesn't need advertising, unlike a family rail card for example.

Lurkedforever1 Wed 05-Aug-15 00:00:27

I didn't get that at first from your op ( had to read it twice to see what you meant) so maybe the advertisers viewed it the same. I see it as having four groups, all of which you can get railcards for, and all of which can include able bodied or disabled. And in addition to their group railcards there's also a card for people with disabilities regardless of whether they travel in one of the aforementioned categories or as single 25-60yr olds

RealHuman Wed 05-Aug-15 00:07:40

But people who fit the age criteria (either older or younger) could also travel on the couple or group railcards, and they didn't separate out the age-criteria cards from the number-of-travellers-criteria cards. As far as I see it the disabled people's railcard has more in common with the young people's or older people's railcards than with the family or two together railcard, as it's to do with a personal characteristic of the traveller rather than their party size.

sashh Wed 05-Aug-15 06:37:33

*The disabled card could be covered by the travelling in a pair as its for disabled and a carer to use^

I don't take my carer everywhere with me.

TattieHowkerz Wed 05-Aug-15 08:17:57

As a former disabled railcard user I agree.
There might be explanations (the whole sending off for it thing is a good point).
Would be good for them to have the disabled railcard pic showing a non clichéd view if a disabled traveller. I used mine for commuting. No need for a "carer" confused

Iwouldnt Wed 05-Aug-15 08:48:01

I would assume that a person entitled to a disabled persons rail card is likely to be aware of it and it doesn't need advertising, unlike a family rail card for example.

Nope - only found out recently. It's all very confusing . And adverts like this don't make it any clearer.

x2boys Wed 05-Aug-15 09:02:35

Hurr1cane i think i know what town you are talking about as i,m very near also and it was in my local paper!!

borisgudanov Wed 05-Aug-15 09:16:37

It's also bollocks. If you're between 25 and 60, travel on your own and are able-bodied there is not a Railcard for you.

RealHuman Wed 05-Aug-15 09:23:09

I may be misquoting the phrasing boris.

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