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to be offended/annoyed at this advert

(51 Posts)
mileend2bermondsey Sun 21-Jun-15 13:32:39

perhaps offended is a bit strong but there is a new Diet Coke advert which really pisses me off.
A woman is meeting a bloke for a what is presumably a blind date. He is very short and she is quite tall and wearing heels. She puts her heels down a grate to snap the heel off so she is wearing flats and they are of a more equal height.

As a 6ft tall woman it really gets my back up that in this society that tall women should feel obliged to pander to short mens insecurities like this. I know its supposed to be lighthearted but it really pisses me off. Also how the fuck does this advertise diet coke?confused

susiedaisy Sun 21-Jun-15 13:34:36

Haven't seen the advert but will go and watch and see what I think

DJThreeDog Sun 21-Jun-15 13:35:15


NRomanoff Sun 21-Jun-15 13:39:01

Yabu, imo.

You could also say that shorten should be offended that it assumes they have an issue dating taller women.

flimflamflarnfilth Sun 21-Jun-15 13:39:04

YANBU. Not at all.

susiedaisy Sun 21-Jun-15 13:39:26

Can't find it on YouTube can you do a link?

TwinkieTwinkle Sun 21-Jun-15 13:41:23

Pander to a short men's insecurities? Is that what is shown in the advert? Does he initially not like her because of her height? Or does she take it upon herself to make them equal? I think YABU, it's an advert.

mileend2bermondsey Sun 21-Jun-15 13:48:21

Here is a link to the ad

HagOtheNorth Sun 21-Jun-15 13:53:14

No, that's a women taking it upon herself to destroy a perfectly good she because she feels insecure at being taller than him. She should haven't pandered to her own insecurities.

RedRugNoniMouldiesEtc Sun 21-Jun-15 13:56:59

I agree, it's her insecurity not his that is displayed, he doesn't seem phased at all. Why she feels like that could be because of patriarchal something or other or something totally unrelated. We don't know though because it's an advert so is a snapshot and so it's not possible to draw conclusions.

AnyoneForTennis Sun 21-Jun-15 14:12:51

I agree with the op here

Fluffyears Sun 21-Jun-15 14:13:05

I got dumped for being 'too tall' hate the fact that some men can't cope with taller women.

HeartsTrumpDiamonds Sun 21-Jun-15 15:34:56

I agree with the OP.

How tall are all of you who disagree?

PuzzleRocks Sun 21-Jun-15 15:40:22

I agree with the op and I'm 5'4"

Birdsgottafly Sun 21-Jun-15 15:47:47

""In 2015, Diet Coke is excited to announce the launch of ‘Regret Nothing’, a thought-provoking campaign, to inspire women to embrace their impulsive side.
The new ‘Regret Nothing’ campaign aims to reflect a fundamental insight into women’s lives today; that the fear of embracing your impulsive side can lead to self-restraint and regret. A step change from the legendary ‘Hunk’ (Diet Coke ‘Break’) campaign, the iconic brand wants to inspire women to be more impulsive, to create positive experiences every day.""

That's the explanation, I think they've barked up the wrong tree with that one, though.

keeptothewhiteline Sun 21-Jun-15 15:49:54

I think it simply highlights the insecurities of stupid men.

Tall women are beautiful. My business partner is 6'3". She feels insecure because of her height- she has no idea how her height is such an attribute.

Men fawn.....

mrsfuzzy Sun 21-Jun-15 15:53:19

ffs op. men have been doing the tall = better crap for years, you're tall so what ?

PtolemysNeedle Sun 21-Jun-15 15:57:12

I don't think that ad highlights the mans insecurity, it shows her not wanting to be taller than the man, but as she's laughing happily I wouldn't say she looks insecure.

I think you've taken a huge leap to assume that this ad is showing a 'tall woman that should feel obliged to pander to a mans insecurities'. Why can't it be about her preference instead of his? I don't find men shorter than me attractive, so why should she?

FanFuckingTastic Sun 21-Jun-15 15:57:39

Noooo! I ripped my onesie rabbit feet button eyes off because I was seeing someone who had a phobia of buttons. I've always regretted wearing them that night, and was annoyed that I had to ruin my favourite jammies to suit him.

Shoes are way too precious (and rabbit onesies, woe) to ruin for something as insignificant as height, especially since she might only see him this one time, it's just not worth it!

mileend2bermondsey Sun 21-Jun-15 15:59:42

not actually sure what youre trying to say or why youre swearing?

This advert perpetuates the misbelief that women shouldnt be taller than the men they date.

drudgetrudy Sun 21-Jun-15 16:08:03

Don't like adverts that take the piss out of people's appearance. This pokes fun at tall women and short men.
FWIW I hated the Warburton thins advert with the overweight/ugly woman. I found Warburton's on facebook and told them that I and many others disliked it-directed them to a thread o Mumsnet. Never saw it again and they facebooked their new advert to check out responses.

LosingTheWillToSkate Sun 21-Jun-15 16:17:33

Fuck me! People will overthink anything. Its just an advert. Some women like being tall, others don't. Some men like tall women, others don't. So what??

BonnieNoClyde Sun 21-Jun-15 16:20:25

I haven't seen the advert, but height is revered (generally) and short people get a, well, shorter straw!

I think (could be wrong) it's seen as ok to joke about height because it's kind of universally acknowledged that most people would rather be tall than small. (of course, how tall is tall, how short is short).

keeptothewhiteline Sun 21-Jun-15 16:21:08

* I ripped my onesie rabbit feet button eyes off....had a phobia of buttons.*

Quite a catch- and a lucky break.

Fearless91 Sun 21-Jun-15 16:24:39

Definitely being unreasonable.

It's an advert.

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